How The U.S. Military Uses Instagram
The different service branches of the U.S. Military have increased their use of social media, including Instagram. This page includes data and statistics of how they use Instagram.
Business To Government Marketing
With competition growing every year, and prime contractors actively seeking more small and mid-sized business partners to deliver, your company needs every tactical advantage possible to identify opportunities and present your solutions to the government’s most pressing needs.
Our team has experience with B2G marketing, as well as lead generation for government contractors looking to establish teams for contracts or reach into government agencies.
By combining digital and traditional marketing methods, our team has generated hundreds of leads per engagement and helped companies expand their brand identity within the government space.
Education Marketing
Social Web Tactics provides marketing, customer acquisition and enrollment services for elementary and secondary schools, higher education and education technology companies.
We have a great deal of experience building sales and lead generation programs in the education marketplace, writing for the education market, and conducting secondary school marketing and higher education marketing campaigns.
Our work has included projects for Strayer University, K12, Calvert Education, Insight Into Diversity, Campus Climate Surveys, and other schools and education publications and resources.
Our team has improved enrollments and retention through better lead generation programs, increased social media engagement of teachers, parents and students, launched new products / services, strengthened and re-shaped brand messaging, and helped connect systems to generate better data and reporting.
Public Relations Basics: Tips On How To Raise Public Awareness
Friday, 14 April 2017
While many companies think about their business operations and marketing, few spend as much time thinking about how to raise public or community awareness. Public relations is an important part of business success. Regardless of what your business makes or offers in the way of services, your primary function is to build relationships. Relationships are
- Published in Public Relations
Proper LinkedIn Communications: Make Sure You Read My F—ing Profile BEFORE You Write Me
Monday, 20 February 2017
This is going to be more of a quick rant, than well-designed blog post. If you send me (or anyone) a LinkedIn message, be it from InMail, or a message because you want to connect, or a message because we have connected in the past, make sure that you have read my LinkedIn profile. Seriously!
- Published in Social Media
Where to Find Content Marketing Inspiration
Tuesday, 14 February 2017
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
- Published in Analytics, Content Marketing, Creativity, Marketing, Motivation
Clever Use of Social Media: Boston Museum of Fine Arts Wins Twitter #MuseumBowl Before #SB51
Sunday, 05 February 2017
When Super Bowl mania hits, it can really take over in ways that are fun, and unexpected. I was delighted to see the Boston Museum of Fine Art (@MFABoston) take on Atlanta’s High Museum of Art (@HighMuseumofArt) in #MuseumBowl. This contest has pitted the creativity of each museum’s social media team to make Super Bowl-themed posts using
- Published in Social Media
Are You Ready for Content Marketing?
Tuesday, 31 January 2017
There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how
- Published in Content Marketing, Good Business
Social Media Managers Need To Be Careful When Using Humor And Outline Engagement Scenarios For Management Approval Before They Happen
Monday, 16 January 2017
It all started with an innocent tweet from a Frederick County Public School (FCPS) student. The social media manager for the FCPS social media pages, Katie Nash, responded by tweeting: The tweet was popular. It received over 1,100 retweets, and over 1,400 “likes” in Twitter. The student who Ms. Nash engaged with online tweeted later
- Published in Social Media
IDENTIFY YOUR AUDIENCE & COMPETITION
We work with your team to build out customer / buyer personas, and compile a detailed list of your competition. Our analysis creates detailed profiles of who you are trying to message, and what your competitors are doing successfully.
BUILD OUT YOUR MARKETING AND LEAD GENERATION STRATEGIES
The next step is to build out marketing and/or lead generation strategies that accomplish your goals and fit within your budget.
GET MARKETING!
The last phases is execution - where we kick-off the plan and get to work with your team. We keep track of deadlines and milestones, manage activities, control quality and costs, and make sure we achieve our goals.