Social Web Tactics is a digital marketing and sales agency focused on providing businesses and organizations the ability to connect with their audience using the latest and most effective digital technologies and tools.

Based in Virginia, just outside of Washington, DC, and in Lima, Peru, our mission is to provide small and mid-sized businesses in the US, Latin America and other countries the best marketing and sales solutions available, coupled with highly personalized support.

Virginia Marketing - Talented - Creative - Social Web Tactics

A Talented Team That Loves Its Clients

Our in-house and virtual teams are selected based on their talent, their ability to deliver high quality customer service, and their knowledge of a diverse array of industries.

We have excellent creative writers, developers, social media, SEO, SEM, digital-out-of-home and advertising professionals, branding experts and specialists in web and mobile app usability.

Best of all, our people love working with and providing support for our clients. We enjoy tackling all kinds of challenges, and thrive on putting our creativity to the test to deliver you the success you want.

If you select us as your agency, we promise you will love us and the results.

What Industries Have We Worked In?

We are proud that our team has worked in a wide variety of industries. Diversity is good! It opens up your perspectives and gives you insight and experience with more successful strategies and tactics.

As a marketing firm that bridges the gap between marketing planning and sales results, we take pride in our ability to understand your business and industry, as well as blend our expertise with a fresh and unique perspective.

Here is a list of some of the industries we have worked in recently:

  • Discount Retailer / Mass Merchant
  • Energy
  • Government / Government Contracting
  • Health Care
  • Higher Education
  • Manufacturers and Distributors
  • Media
  • Service
  • Technology

Our Core Team

The core team of Social Web Tactics has a great deal of experience in developing and executing successful marketing and sales campaigns throughout the United States, Middle East and Latin America. Over our careers, we have worked with top brands, including: HP, Red Hat, Durex, AOL, K12, Strayer University, Frito Lay, Wal-Mart, KMart, Target, Lowes and more.

Michael Hackmer

Founder and Chief Digital Strategist
Social Web Tactics

Michael Hackmer has been a speaker, consultant and marketing strategist for 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed strategic marketing campaigns for companies including: Deltek, HP, K12, Red Hat, Strayer University and more. He is originally from Boston, MA, but lives in Virginia with his daughter.

Carolina Catherine Garcia Gonzales, Vice President of Latin America

Carolina Catherine Garcia Gonzales

Vice President, Latin America
Social Web Tactics

Ms. Garcia has been coordinating events and providing marketing services to companies for close to a decade. She has specialized in trade shows and in developing other marketing assets for large, international corporations as well as regional and local brands. Her office is based in Lima, Peru.

James J Baker - Government Contracting Consulting

James Baker

Vice President, Government Contracting
Social Web Tactics

Baker is a noted speaker, author, consultant, and marketing strategist on the public sector technology marketplace. Baker has spent his career in both California and Washington, D.C. consulting for technology companies that sell to government. Baker has worked with many technology companies, from Fortune 500’s to small businesses, such as Microsoft, Adobe, Unisys, Salesforce, Hewlett Packard, vmWare, McAfee, Intel, Verizon, Avaya, Akamai, Proofpoint, CA Technologies, Integra Telecom, and NWN. He has his own private consulting practice as well at

Talitha Parker, Director of Web Marketing Technologies

Talitha Parker

Director, Website and Content Project Management
Social Web Tactics

Just her “Parker.” Parker has deep experience with numerous content management systems including Drupal, AEM and WordPress. She specializes in website and content project management, online marketing, web analytics, search engine optimization (SEO), content management, web publishing and more. She has worked on projects with numerous companies including Strayer University, Reznick Group and AOL.