Michael Hackmer

Founder and Chief Digital Strategist,
Social Web Tactics

Michael Hackmer

Michael Hackmer has been a speaker, consultant and marketing strategist for 15 years. He also has worked in federal and state government relations, and managed industry affairs and association membership. He has developed strategic marketing campaigns for companies including: Deltek, HP, K12, Red Hat, Strayer University and more. He is originally from Boston, MA, but lives in Virginia with his wife and daughter.

Michael Hackmer

Founder and Chief Digital Strategist
E-mail: michaelhackmer@socialwebtactics.com
Social Web Tactics

I am the founder of a few companies: Social Web TacticsCatoctin EducationSOCiCLEYourTravel.Guide, and CBT Media.

As part of Social Web Tactics, we have three sub-divisions that operate somewhat separately from the main company, including: Time To BrainstormYour Webinar ExpertsYour SEO Consultant, and Government Contractors.

As part of Catoctin Education, we have Catoctin College and the Education Blog.

CBT Media is the parent company for Cannabis Business Today and the Marijuana Marketing Agency.

I also am the CEO and Chairman at Leadership For America PAC and the Reform Party of Virginia.

Prior Work Experience

Prior to starting Social Web Tactics and other businesses, I have worked for a few different companies.

I was the SEO and Content Optimization Manager for Strayer University. At Strayer, I improved organic search results, increasing the number of page 1 terms on Google, handled all website analytics and worked on several successful web initiatives.

I also worked at Deltek as the Senior Community Manager for GovWin.com, which was at the time a professional network for businesses and government contractors to share opportunities and best practices. The site and concept has since changed.

My role at GovWin was to manage the social network, monitor and engage our users online and in-person, provide educational resources that enhanced the member experience, and identify ways to grow the community. I managed all social media engagement as well as programs designed to increase on-site engagement. I also worked closely with sales (especially enterprise sales) to ensure yearly growth in lead generation.

Prior to joining GovWin.com, I was the social media and online marketing manager for BIA/Kelsey. BIA/Kelsey is a leader in research and data for the media industry, with some rather specialized expertise in television, radio, and newspaper. They also are experts in the local marketplace and mobile.

I also have held marketing, project management and communications positions with companies in health care technology, software, and government contracting.

Before I was in marketing, I worked for a number of years in state and local government relations and industry affairs for non-profits in the retail, snack food, and recreational boating industries.

Personal Background

I am married, and have 2 daughters - one going to college - and another born on July 14, 2017.

I enjoy running, swimming, hiking and exploring cities and new places in the US and Latin America.

Graduated The Catholic University of America in 1998 with BA in Politics and the equivalent of a BA in Latin American History.

Attended CCHS and Phillips Academy Andover - graduating in 1994.

Marketing Specialties

  • Customer Persona Development
  • Digital Marketing
  • Content Marketing
  • Social Media Strategy and Execution
  • Web Design and User Experience
  • Business Development / Lead Generation
  • B2C, B2B and B2G
  • US and Latin America marketing / market development