Advertising is applying creative ideas
into effective messages that generate interest,
and influence people into action.

Advertising Services

We specialize in developing ad campaigns for a variety of platforms, including: Google AdWords, Bing and Outbrain placements, direct mail, radio, tv, mobile and print, as well as social network advertising in Facebook, LinkedIn, Instagram, Twitter and more.

Creative Content Creation

Whether it is a blog post, special discount program, product announcement or new industry data, we know how to produce content for your company's advertising campaigns. We have done everything from product or service brochures to social media campaigns, from large scale ad campaigns to trade show booth designs.

  • Strategic Planning
  • Creative Print
  • Trade Show
  • Product Packaging
  • Videos

Advertising On Social Media

Amplifying your content through paid social media advertising is important if you want to be seen by your target audience. Most content is not strong enough to reach people organically. By using advertising tools within social networks, such as industry, profession, company, behavior, geographic and interest targeting, you can increase your ad's relevance, improve engagement, and generate more qualified leads.

  • Identify best social network for your audience
  • Interest and behavior targeting
  • Geographic and device targeting
  • Measure conversions

Pay Per Click Ads (Google AdWords, Outbrain, etc)

Pay per click ads through AdWords, and using distribution networks like Outbrain, Taboola, and Adsense, are important online advertising tools for your business. Depending on budget and audience, AdWords will allow you to focus on a person's search intent, whereas Outbrain is more about reaching people consuming content that is similar in context. Interaction and measurement for these tools is different, so should your expectations.

  • Google AdWords (setup and management)
  • Outbrain / Native advertising

We also help companies with sponsorships and media buying for TV, radio, and print publications. For government contractors, this could be sponsoring a MRO event or local radio buy, whereas for other companies, it could mean a series of ads in trade journals. Our team can plan, execute, and measure your mass media campaigns.

Propel your brand through mass media channels and selective sponsorship.

Why is advertising important for your business?

Competition in your market continues to grow. As the competition becomes more intense, advertising will play an increasingly crucial role for your company's success.

Launching ad campaigns allows you to connect with potential customers, as well as maintain relationships with existing customers. Think of it a necessary tool to amplify your company's story and create interest in who you are, and what you have to offer.

Without ad campaigns (either online, via email, print, or in mass media), your business loses its awareness, and you become more susceptible to competitors luring your customers away.

We carefully review the costs of advertising against the revenue gains. Our goal always is to make sure that advertising is a profitable activity - either in the short-term or the long-term (depending on the objectives).

Social Web Tactics is a digital marketing and sales agency and has created highly effective print, digital, and mass media ads. We are ready and able to help your company develop and execute a successful strategy that leads to business growth.

Contact us today to discuss your business needs.