In this report, Social Web Tactics examines some of the top challenges and you and your team can overcome them. Click to download
Successful outreach campaign ideas that you can adapt for your organization. Click to download
Whether it is a blog post, special discount program, product announcement or new industry data, we know how to produce content for your company's advertising campaigns. We have done everything from product or service brochures to social media campaigns, from large scale ad campaigns to trade show booth designs.
Amplifying your content through paid social media advertising is important if you want to be seen by your target audience. Most content is not strong enough to reach people organically. By using advertising tools within social networks, such as industry, profession, company, behavior, geographic and interest targeting, you can increase your ad's relevance, improve engagement, and generate more qualified leads.
Pay per click ads through AdWords, and using distribution networks like Outbrain, Taboola, and Adsense, are important online advertising tools for your business. Depending on budget and audience, AdWords will allow you to focus on a person's search intent, whereas Outbrain is more about reaching people consuming content that is similar in context. Interaction and measurement for these tools is different, so should your expectations.
Without ad campaigns (either online, via email, print, or in mass media), your business loses its awareness, and you become more susceptible to competitors luring your customers away.
We carefully review the costs of advertising against the revenue gains. Our goal always is to make sure that advertising is a profitable activity - either in the short-term or the long-term (depending on the objectives).