Michael Hackmer is the founder of Social Web Tactics. Born in Boston, MA, Hackmer has lived in the metro Washington, DC region since 1998. He specializes in digital marketing strategy, seo and sem, social media, merging online and in-person events for best engagement, business development and more. With over 15 years experience in government, non-profits, public and private corporations, spanning a number of industries, Hackmer has a unique wealth of experience. He currently resides in Ashburn with his daughter.
Avoid Being Boring. Good Content Marketing Starts With Asking Questions
Friday, 20 November 2015
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
- Published in Content Marketing
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How To Create A Content Marketing Strategy For Your Company
Thursday, 19 November 2015
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
- Published in Content Marketing
Maddon Visualized Success For Chicago Cubs
Wednesday, 14 October 2015
“I’ve visualized this. I’ve already visualized the next step. We’ll see how it all plays out. But you’ve got to be a little bit of a dreamer to make it all come true.” The above quote was from Joe Maddon, Chicago Cubs Manager, after his team won a playoff series last night against the St. Louis
- Published in Productivity
Rand Paul’s Campaign To Live Stream Entire Day Without A Compelling Reason To Tune In
Tuesday, 13 October 2015
Corie Stephens from Rare (articles / @CorieWStephens) reports that Rand Paul will live stream his movements on the campaign trail for the entire day, concluding with him watching the Democratic presidential debate later tonight on CNN and commenting on Democratic candidate positions. The live stream can be watched via the campaign’s UStream channel (http://www.ustream.tv/channel/drG5ycpCUmE) and should be accessible
- Published in Marketing
7 Tips To Setting Goals In Business
Monday, 05 October 2015
I always tell people to set goals based on what you want to achieve, and then work hard – relentlessly in fact – and achieve them. This is especially true for companies. After all, if the goal is important to you and to the success of your business, why would you ever want to cut
- Published in Productivity
Uberfication: How The Local On-Demand Economy (LODE) Is Taking Shape, Pt 1
Friday, 08 May 2015
There is growing conversation about the local on-demand economy or what some are calling the “Uberfication” of our local and mobile services. This trend is not something unforeseen. The concept of localization, decentralized organizations and businesses, and greater personalization in the marketplace is something Alvin Toffer wrote about decades ago when he revealed his concept
- Published in Local On-Demand Economy (LODE)