Event Marketing

Creating and Attending Events
For Your Target Audience

The power of interaction for today’s buyers, and marketing and sales professionals, is enormous.

Conferences, trade shows, product showcases and single day events all bring much needed touch-points. An event gives every participant more familiarity with products and services, as well as contact with the people attached to them.

At Social Web Tactics, we do our best to connect you with your customers online, in print and through mass media. We also want to create those experiences that can often make the difference in converting a prospective buyer into a customer. Depending on the type of event that you want to conduct, we can handle location and venue selection, recruit high quality speakers, build out networking sessions and social activities, supplement your customer list and create a positive experience for everyone involved.

Our goal is to create events that solidify your reputation as a valuable industry resource. We want to build awareness of your brand, educate customers, facilitate customer engagement, and generate leads / business opportunities for your company.

Here are some of the types of events we can conduct for your business:

Customer Facing Events

Tradeshows are industry or professional gatherings that typically feature an exhibit hall for suppliers of that industry. Millions of companies participate in tradeshows all over the US and the world every year to generate business, network, learn or raise their brand profile. Social Web Tactics can help your company with its trade show activity, from booth presence to sponsored events.

Conferences and Seminars

Conferences are more focused on educational, training and networking sessions, and can be fairly large in size – though that may depend on the industry. Seminars are typically smaller, but also directed around professional learning. Social Web Tactics can create seminars for your company, as well as roadshows, to help showcase your knowledge with your target audience.

Breakfasts, Lunches, and Dinners

These types of events are smaller and tend to be more targeted. Companies often hold breakfast or lunch events to showcase a speaker and have a networking session. Dinners require more time, and tend to be organized around bigger topics – often in a more formal setting. We have helped organized breakfast, lunch and dinner events for companies, including a speaker series.

Online Events


We have conducted hundreds of Webinars over the last few years. Webinars are one of the greatest ways to share information, have discussions, and workshops with your target audience. They can be done in real-time or be available on-demand. We have created compelling Webinar series, panels and shorter question and answer events. Webinars are relatively low-cost and great lead generators for businesses.

Virtual Events

Virtual events are similar to Webinars, but have more in common with a trade show or conference – just online. People from different places can create profiles, purchase online exhibit space, attend educational and networking events, and engage in conversations with people. Virtual events take place in real-time, and can last a day or a few days. Social Web Tactics can help your company set up a virtual event.

Live Streaming Events

We have created video channels and managed live streaming across large, and sometimes international audiences. Depending on the size and location of your audience, the quality desired, budget and other factors, Social Web Tactics can orchestrate the live streaming of an event or integrate live streaming into an even we are organizing for you.

Do not wait. Talk with us. Meet with us. Let’s work together to create a memorable event and an outstanding customer experience that generates results for your business.

Interested in our event marketing services? Complete the form below or give us a call at: +1-703-362-1586