We believe everything starts with accurately identifying who your customer is. Is it an agency? A potential teaming partner? A target for acquisition or strategic partnership? We work with your team to build the right customer personas and help identify targets in the government as well as within prime contractors who need business partners.
Government buyers and prime contractors look for very specific things when they visit your website. We can help you optimize your website and key landing pages to ensure it appeals to them. Our process will include a complete site audit, competitor analysis, and review of your keywords and phrases to see where you are successful with your messaging, and where you need to improve.
Content creation and SEO need to work seamlessly together. We can produce content for your company or organization and connect it to the keywords you want to be optimized around and your customer needs. We conduct a complete content audit and inventory, deliver a competitive analysis, and also build out a detailed editorial calendar with content that is designed to attract your target audience.
Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). Are you using a marketing automation system? We know the best enterprise to small business solutions, so we can get you started with the right solution for your current needs, future growth, and budget. We can help implement and manage your solution, whether its Marketo, HubSpot, Infusionsoft, Agile or others.
Business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline. We have constructed lead gen programs, including but not limited to Webinar programs, white papers, and email campaigns.
Promotion of your business is essential. When you're trying to reach government customers or other businesses that can team with you on contracts, you have to maximize everything from LinkedIn and industry publications to the military's welfare and morale events and programs. Our team has successfully advertised events into the NSA and other agencies, and we can help you with your campaign.
In addition to our customer persona building, website optimization and marketing and sales messaging, we have combined the expertise of Social Web Tactics with James Baker Consulting to deliver more experience in selling and marketing products, solutions and services to the government market. Together, we have worked with companies of all sizes, from SMBs to integrators to Fortune 500 prime contractors.
Social Web Tactics can provide your company’s sales and marketing teams with an Agency Playbook and Marketing Strategy that delivers the custom analysis and action plan your company requires to win business from the federal government.
Our playbooks contain sections, such as:
The GovCon Agency Playbook and Marketing Strategy begins with a white board discussion with your team. We get a full understanding of all your company’s capabilities to ensure we can match them to the governments requirements. Then we go to work, reviewing the government’s initiatives, putting together a detailed organization structure as well as key points of contact, a budget analysis, competitor profiles, a detailed call plan and much more.