Thursday, 02 October 2014 / Published in Consumer Marketing

Best Funny Commercials: Super Creepy Guy With Rob Lowe (DIRECTV) and Stay Smart With Jim Gaffigan (Holiday Inn Express)

The Super Creepy Guy commercial for DIRECTV staring Rob Lowe

The Super Creepy Guy commercial for DIRECTV staring Rob Lowe highlights the satellite provider’s reliability as a key advantage over cable, while also delivering some great humor with the use of an alternative Rob Lowe – a creepy Rob Lowe. The ad does a clever job associating the ownership of cable as something unseemly and creepy, while juxtaposing comfort and trust as central to DirecTV ownership. The ad delivers, and it one of the more funny commercials on the air in October.

The Stay Smart commercial for Holiday Inn Express staring Jim Gaffigan

The Stay Smart commercial for Holiday Inn Express staring Jim Gaffigan continues a long string of commercials for the hotel chain that have been well-done and funny since their inception. However, this commercial takes a slightly different approach. Instead of the main character solving some complex challenge, or doing the incredible because he stayed at a Holiday Inn Express, we find actor Jim Gaffigan as the clueless doctor in need of someone who stayed at a Holiday Inn Express. The ad certainly scores on humor. It could have closed a little stronger, but overall, it is very funny commercial.

Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics. Born in Boston, MA, Hackmer has lived in the metro Washington, DC region since 1998. He specializes in digital marketing strategy, seo and sem, social media, merging online and in-person events for best engagement, business development and more. With over 15 years experience in government, non-profits, public and private corporations, spanning a number of industries, Hackmer has a unique wealth of experience. He currently resides in Ashburn with his daughter.

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