CrackedIn - LinkedIn Group Summaries From Social Web Tactics

Wednesday, 04 September 2013 / Published in Marketing, Social Media

BIA/Kelsey LinkedIn Roundup: SMB Digital Marketing Conference, Advertising Dollars And Online Reputation

From the BIA/Kelsey LinkedIn group, there are some great updates and pieces of data around marketing, advertising spend, mobile local search and more. Here are some of the highlights:

Leading In Local – SMB Digital Marketing Conference

BIA/Kelsey’s SMB Digital Marketing conference takes place next week in Austin, TX, from Wednesday, September 11th through Friday, September 13th. One of the interesting elements to the conference program that BIA/Kelsey has introduced is the Future Stars program, which is designed to showcase start-ups. Start-up companies get discounts on registration and visibility at BIA/Kelsey events. And though its a little late for 2013, the Austin conference includes the presentation of a LOCAL Liftoff awards for the preeminent local digital media and SMB digital marketing start-ups that have been nominated in 2013. Below is a video from Michael Boland explaining the program.

Overall, the conference itself is filled with sessions on strategies for SMB marketing, customer loyalty, sales and lead generation, advertising and more. For a full conference agenda click here. Speakers are from companies including, Facebook, Twitter, Reply, Gannett, Google/Wildfire, Ben and Jerry’s, YP, YPG, Marchex, LevelUp, ReachLocal and more, as well as all the BIA/Kelsey analysts. Registration is still available.

National brands account for $42.5B of $132.5B spent on 2012 local media advertising

MacKenzie Lovings, VP Marketing at BIA/Kelsey, shared a video from their spotlight series. In short, BIA/Kelsey is forecasting that national brands share of local media advertising will grow from $42.5 billion in 2012 to nearly $51 billion in 2017. Click here to view BIA/Kelsey’s detailed release of this data.

How to Grow Your Business by Improving Online Reputation

McKay Allen from LogMyCalls shared a video of Michael Fleischner, CEO, Upward SEO Consulting, who discusses how to minimize and fix bad online reviews. There are some good nuggets of information in this video. I have embedded it below so you can watch it. At some point, I may write a summary so stay tuned.

Author

Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics. Born in Boston, MA, Hackmer has lived in the metro Washington, DC region since 1998. He specializes in digital marketing strategy, seo and sem, social media, merging online and in-person events for best engagement, business development and more. With over 15 years experience in government, non-profits, public and private corporations, spanning a number of industries, Hackmer has a unique wealth of experience. He currently resides in Ashburn with his daughter.

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