Subway Halloween Commercial Lacks Enough Exaggeration. Too Focused on Women.
Sunday, 05 October 2014
George Carlin once said that you can joke about anything. What matters is where you create the exaggeration in the joke. Subway is learning first hand with its recent Halloween costume commercial that it missed the mark, and did not create the right kind of exaggeration to make it funny to enough people – mainly
- Published in Consumer Marketing, Retail, Target Audience (Article)
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Best Funny Commercials: Super Creepy Guy With Rob Lowe (DIRECTV) and Stay Smart With Jim Gaffigan (Holiday Inn Express)
Thursday, 02 October 2014
The Super Creepy Guy commercial for DIRECTV staring Rob Lowe The Super Creepy Guy commercial for DIRECTV staring Rob Lowe highlights the satellite provider’s reliability as a key advantage over cable, while also delivering some great humor with the use of an alternative Rob Lowe – a creepy Rob Lowe. The ad does a clever
- Published in Consumer Marketing
5 Ways Businesses Can Best Connect With Local Shoppers This Holiday Season
Friday, 25 October 2013
With retailers and businesses fully engaged in holiday sales, the recently previewed BIA/Kelsey Consumer Commerce Monitor reveals that local consumers are using a wide range of traditional and digital channels to engage with local businesses, with a majority (59.5%) of people surveyed having made an online purchase of local merchandise or services within the last
- Published in Consumer Marketing, Retail