CONTENT MARKETING ARTICLES
Where to Find Content Marketing Inspiration
Tuesday, 14 February 2017
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
- Published in Content Marketing, Creativity
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Are You Ready for Content Marketing?
Tuesday, 31 January 2017
There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how
- Published in Content Marketing, Good Business
Avoid Being Boring. Good Content Marketing Starts With Asking Questions
Friday, 20 November 2015
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
- Published in Content Marketing, Digital Marketing Strategy (Article)
How To Create A Content Marketing Strategy For Your Company
Thursday, 19 November 2015
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
- Published in Content Marketing, Digital Marketing Strategy (Article)
Native Advertisements: Forbes Latest Cover Adds Fuel To A Heated Debate
Sunday, 15 February 2015
People can debate and good and bad of native advertising. I have heard it from all sides. The basic reality is that media exists because of advertising. If you are a publisher and think native ads diminish your brand or taint your perspective or the trust of your consumers, the only absolute is to stop
- Published in Content Marketing
Is Medium The Future Of Media?
Wednesday, 18 September 2013
People are looking for Medium invites. And I wonder, why? There was an interesting post in GIGAOM entitled “Of editors and algorithms: Evan Williams on the future of media and Medium’s role in it” a few days ago. From reading the article, other interviews and checking Medium out, I get the idea that Medium is
- Published in Content Marketing