CONTENT MARKETING ARTICLES

Where to Find Content Marketing Inspiration

Where to Find Content Marketing Inspiration, Photo by Una Laurencic
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
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Are You Ready for Content Marketing?

Ready for Content Marketing
  There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how
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Avoid Being Boring. Good Content Marketing Starts With Asking Questions

Avoid Boring Content Marketing
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
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How To Create A Content Marketing Strategy For Your Company

How To Create Content Marketing Strategy For Your Company - Michael Hackmer - Social Web Tactics
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
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Native Advertisements: Forbes Latest Cover Adds Fuel To A Heated Debate

Forbes Native Advertisement On Cover
People can debate and good and bad of native advertising. I have heard it from all sides. The basic reality is that media exists because of advertising. If you are a publisher and think native ads diminish your brand or taint your perspective or the trust of your consumers, the only absolute is to stop
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Presentation: How To Make Your Website, Content Marketing And SEO Pay Off

Search and Success PPT Cover: How To Make Your Website, Content Marketing And SEO Pay
This presentation covers how to tie SEO, content marketing and social media together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. The Presentation Agenda 1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
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Meddle Enhances Your Effectiveness With Content Marketing

Meddle.it
Content marketing is not anything new, but its rise in use in B2C, B2B and B2G marketing efforts and its overall effectiveness have been gaining attention in the marketing departments in just about every company over the past couple of years. A recent survey from the Content Marketing Institute finds that 73 percent of B2B
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Is Medium The Future Of Media?

Medium: A better place to read and write things that matter.
People are looking for Medium invites. And I wonder, why? There was an interesting post in GIGAOM entitled “Of editors and algorithms: Evan Williams on the future of media and Medium’s role in it” a few days ago. From reading the article, other interviews and checking Medium out, I get the idea that Medium is
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