Where to Find Content Marketing Inspiration

Where to Find Content Marketing Inspiration, Photo by Una Laurencic
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
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Innovation Is Everyone’s Job

Innovation
I enjoyed Jack and Suzy Welch’s blog post the other day entitled, “You’re Getting Innovation All Wrong.” Innovation is not something rare or exclusive. It’s part of finding a better way to do something. It should be part of everyone’s job description and be an operating principle for every company and organization. The real question to
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Create Some Adventure By Going Underground With Your Business

An interesting story out of New York City the other day (CBS 2 Investigation: Underground — And Illegal — NYC Dinner Parties), where underground dinner parties or supper clubs have emerged to offer foodies, tourists and others a more unique and exclusive dining experience. Through online networks of foodies and members-only websites, people are booking
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Is Your Team Where Big Ideas Die?

Lightbulb Headed Man
Every workplace has one. And depending on how this person is managed, he can be the death of a department. I’m talking about the person with all the ‘Big Ideas’. … But there’s a problem … The ‘Big Idea’ person rarely knows how to get anything done. He sees from start to finish, but all
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Thoughts On Communication, Critical Thinking, Collaboration and Creativity

Collaboration
In marketing departments and elsewhere in companies, internal communication, collaboration and creativity are important, but often handled poorly. One of the most frequent complaints I hear from professional colleagues and friends is that there is very little insight from senior management at their organizations into overall project objectives, or what senior management is planning –
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