Avoid Being Boring. Good Content Marketing Starts With Asking Questions

Avoid Boring Content Marketing
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
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How To Create A Content Marketing Strategy For Your Company

How To Create Content Marketing Strategy For Your Company - Michael Hackmer - Social Web Tactics
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
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Discussing Goals And Planning Is First Step In Building A Social Media Strategy

Discussion And Planning Are Key To Building Out A Social Media Strategy
There are still quite a few small to mid-sized businesses out there (especially in the Washington, DC metro region) that are trying to figure out their social media strategy. In quite a few cases, many of these businesses simply do not have one. Do not be embarrassed if this is you. In the world of
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11 Things Overlooked On Site Launch

Women Looks At A Horrible Website
I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the first 2 weeks of a
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