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Avoid Being Boring. Good Content Marketing Starts With Asking Questions

Friday, 20 November 2015 by Michael Hackmer
Avoid Boring Content Marketing
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
content marketing
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  • Published in Content Marketing, Digital Marketing Strategy (Article)
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How To Create A Content Marketing Strategy For Your Company

Thursday, 19 November 2015 by Michael Hackmer
How To Create Content Marketing Strategy For Your Company - Michael Hackmer - Social Web Tactics
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
content marketing effectivenesscontent marketing goalscustomer personaHow To Create A Content Marketing Strategy
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  • Published in Content Marketing, Digital Marketing Strategy (Article)
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Discussing Goals And Planning Is First Step In Building A Social Media Strategy

Friday, 26 July 2013 by Michael Hackmer
Discussion And Planning Are Key To Building Out A Social Media Strategy
There are still quite a few small to mid-sized businesses out there (especially in the Washington, DC metro region) that are trying to figure out their social media strategy. In quite a few cases, many of these businesses simply do not have one. Do not be embarrassed if this is you. In the world of
Social MediaSocial Media Strategy
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  • Published in Digital Marketing Strategy (Article), Government Contracting, Social Media
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11 Things Overlooked On Site Launch

Wednesday, 10 April 2013 by Deanna Murray
Women Looks At A Horrible Website
I’ve seen it more times done incorrectly than done correctly in today’s fast and furious market. Money, resources and shortcuts are used to get a website out the door without it being fully ready for prime time. Management often thinks they can launch with a site 60-percent ready, but the first 2 weeks of a
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  • Published in Digital Marketing Strategy (Article), Website Design and Launch
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