Marketing is the methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service. At Social Web Tactics, we simplify this to how we can create interest from your customers.

Where to Find Content Marketing Inspiration

Where to Find Content Marketing Inspiration, Photo by Una Laurencic
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
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Rand Paul’s Campaign To Live Stream Entire Day Without A Compelling Reason To Tune In

Senator Rand Paul Looking Cool
Corie Stephens from Rare (articles / @CorieWStephens) reports that Rand Paul will live stream his movements on the campaign trail for the entire day, concluding with him watching the Democratic presidential debate later tonight on CNN and commenting on Democratic candidate positions. The live stream can be watched via the campaign’s UStream channel (http://www.ustream.tv/channel/drG5ycpCUmE) and should be accessible
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Uberfication: How The Local On-Demand Economy (LODE) Is Taking Shape, Pt 1

There is growing conversation about the local on-demand economy or what some are calling the “Uberfication” of our local and mobile services. This trend is not something unforeseen. The concept of localization, decentralized organizations and businesses, and greater personalization in the marketplace is something Alvin Toffer wrote about decades ago when he revealed his concept
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Top 50 Blogs To Read Each Day For Marketing, Tech, Retail, Media and SEO

Top 50 Blogs
Everyone has their favorite blogs and websites. For me, I focus on a few industries and topic areas that really interest me, professional based resources for marketing and sales, news sites that I think are a cut above the propaganda and spin news cycles that dominate in the U.S., and sites / blogs that are
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Stein Mart To Open On Thanksgiving Day – Draws Complaints From Customers On Facebook

Stein Mart Logo
Decision adds fuel to debate about whether Americans prefer stores opened or closed on Thanksgiving Day On November 4th, Stein Mart’s CEO, Jay Stein, posted a message on Facebook announcing that the company was going to open for a few hours on Thanksgiving Day. The decision immediately drew a great deal of criticism from customers that actively
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TIME Magazine Fails With Pink Floyd Announcement

TIME Magazine highlights the release of Pink Floyd's "Endless River" album by using a picture of ex-band member, Roger Waters
TIME Magazine reminds us that a picture (or is the new catch-phrase du jour “optics”?) really is worth a thousand words. Unfortunately for TIME, not many of the words have been good, after the magazine released a promo blurb via Facebook about Pink Floyd’s upcoming album, “The Endless River.” The photo TIME used was a picture
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Key Trends In Digital Marketing And Analytics For 2014

Key Trends In Digital Marketing And Analytics For 2014
Learn what is pivotal in social media, content marketing, mobile, native advertising, data, lead generation and more. 70% of marketers expect their companies will increase spending on digital marketing. Other studies point to nearly 50% of marketers focused on increasing conversion rates and improving brand awareness. Conversely, spending on traditional media is expected to decline. while
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5 Ways Businesses Can Best Connect With Local Shoppers This Holiday Season

Image Of Woman Shopping Online
With retailers and businesses fully engaged in holiday sales, the recently previewed BIA/Kelsey Consumer Commerce Monitor reveals that local consumers are using a wide range of traditional and digital channels to engage with local businesses, with a majority (59.5%) of people surveyed having made an online purchase of local merchandise or services within the last
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