Stein Mart To Open On Thanksgiving Day – Draws Complaints From Customers On Facebook
Wednesday, 19 November 2014
Decision adds fuel to debate about whether Americans prefer stores opened or closed on Thanksgiving Day On November 4th, Stein Mart’s CEO, Jay Stein, posted a message on Facebook announcing that the company was going to open for a few hours on Thanksgiving Day. The decision immediately drew a great deal of criticism from customers that actively
- Published in Marketing, Retail, Target Audience (Article)
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Subway Halloween Commercial Lacks Enough Exaggeration. Too Focused on Women.
Sunday, 05 October 2014
George Carlin once said that you can joke about anything. What matters is where you create the exaggeration in the joke. Subway is learning first hand with its recent Halloween costume commercial that it missed the mark, and did not create the right kind of exaggeration to make it funny to enough people – mainly
- Published in Consumer Marketing, Retail, Target Audience (Article)
5 Ways Businesses Can Best Connect With Local Shoppers This Holiday Season
Friday, 25 October 2013
With retailers and businesses fully engaged in holiday sales, the recently previewed BIA/Kelsey Consumer Commerce Monitor reveals that local consumers are using a wide range of traditional and digital channels to engage with local businesses, with a majority (59.5%) of people surveyed having made an online purchase of local merchandise or services within the last
- Published in Consumer Marketing, Retail