This is going to be more of a quick rant, than well-designed blog post. If you send me (or anyone) a LinkedIn message, be it from InMail, or a message because you want to connect, or a message because we have connected in the past, make sure that you have read my LinkedIn profile. Seriously!
When Super Bowl mania hits, it can really take over in ways that are fun, and unexpected. I was delighted to see the Boston Museum of Fine Art (@MFABoston) take on Atlanta’s High Museum of Art (@HighMuseumofArt) in #MuseumBowl. This contest has pitted the creativity of each museum’s social media team to make Super Bowl-themed posts using
It all started with an innocent tweet from a Frederick County Public School (FCPS) student. The social media manager for the FCPS social media pages, Katie Nash, responded by tweeting: The tweet was popular. It received over 1,100 retweets, and over 1,400 “likes” in Twitter. The student who Ms. Nash engaged with online tweeted later
Following the death of Carrie Fisher, Cinnabon (a food staple for weary mall shoppers and a much needed sugar boost for long drives along the I-95 corridor), released a quick tribute to her on their Twitter account (see below). The picture was clever – having been done several months before during the May 4th “May
Industry analysts may have expected it. Social media gurus don’t seem surprised. But the announcement that Twitter is killing off Vine has sparked a great deal of surprise among Vine and Twitter users, and renewed discussion (especially in light of planned layoffs that will total 9% of its workforce) about why Twitter is failing. And
Companies often struggle with how to validate their social media efforts. What is needed is a comprehensive social media report that goes beyond “likes” and “account growth” and tells a story of how your social media activities are really performing. I am a big believer that all data should be able to tell a story. Most
It is great to see a campaign I was involved in from the start get launched. Back in August of 2015, I started pulling people together to plan out what K12 was going to do for National Bully Prevention month, which takes place in October. The prior year, the company had collected signatures from people who
Content marketing is not anything new, but its rise in use in B2C, B2B and B2G marketing efforts and its overall effectiveness have been gaining attention in the marketing departments in just about every company over the past couple of years. A recent survey from the Content Marketing Institute finds that 73 percent of B2B