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Social Web Tactics Partners With SharpSpring To Deliver Comprehensive Marketing Automation, CRM, E-mail Marketing, And Social Media Tools

Thursday, 01 March 2018 by Social Web Tactics Editorial Team
SharpSpring Marketing Automation and CRM - Social Web Tactics
Social Web Tactics is excited to announce that we have become a certified SharpSpring agency partner. With this partnership we now offer one of the most comprehensive marketing automation and CRM solutions in the industry, coupled with some of the best audience building, website optimization, and content marketing services available for businesses, government agencies, and
Marketing AutomationSharpSpring
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  • Published in Marketing Automation, Target Audience (Article)
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Public Relations Basics: Tips On How To Raise Public Awareness

Friday, 14 April 2017 by Michael Hackmer
Public Relations: How To Raise Public Awareness
While many companies think about their business operations and marketing, few spend as much time thinking about how to raise public or community awareness. Public relations is an important part of business success. Regardless of what your business makes or offers in the way of services, your primary function is to build relationships. Relationships are
Community OutreachPRPublic Relations
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  • Published in Public Relations, Target Audience (Article)
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Social Media Managers Need To Be Careful When Using Humor And Outline Engagement Scenarios For Management Approval Before They Happen

Monday, 16 January 2017 by Michael Hackmer
Social Media
It all started with an innocent tweet from a Frederick County Public School (FCPS) student. The social media manager for the FCPS social media pages, Katie Nash, responded by tweeting: The tweet was popular. It received over 1,100 retweets, and over 1,400 “likes” in Twitter. The student who Ms. Nash engaged with online tweeted later
Social Media Management
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  • Published in Social Media, Target Audience (Article)
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Social Media Lesson: Cinnabon’s Carrie Fisher Tweet And America’s Problem With Outrage

Thursday, 29 December 2016 by Michael Hackmer
Cinnabon's Carrie Fisher Tweet and America's Problem With Outrage
Following the death of Carrie Fisher, Cinnabon (a food staple for weary mall shoppers and a much needed sugar boost for long drives along the I-95 corridor), released a quick tribute to her on their Twitter account (see below). The picture was clever – having been done several months before during the May 4th “May
Carrie FisherCinnabonOutrage
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  • Published in Social Media, Target Audience (Article)
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Social Web Tactics Releases Data On How The U.S. Military Uses Instagram

Wednesday, 23 November 2016 by Michael Hackmer
US Military On Instagram
We all know how powerful Instagram has become. There are over 400 million active users on Instagram. Over 60% of users log in daily, making it the second most engaged network after Facebook. With such a large audience, it is no surprise the both the private sector and government are creating accounts and building Instagram communities to engage
Government On Social MediaInstagramMarines On Instagram
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  • Published in Government Contracting, Target Audience (Article)
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Rand Paul’s Campaign To Live Stream Entire Day Without A Compelling Reason To Tune In

Tuesday, 13 October 2015 by Michael Hackmer
Senator Rand Paul Looking Cool
Corie Stephens from Rare (articles / @CorieWStephens) reports that Rand Paul will live stream his movements on the campaign trail for the entire day, concluding with him watching the Democratic presidential debate later tonight on CNN and commenting on Democratic candidate positions. The live stream can be watched via the campaign’s UStream channel (http://www.ustream.tv/channel/drG5ycpCUmE) and should be accessible
live steamingRand Paul
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  • Published in Marketing, Target Audience (Article)
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Stein Mart To Open On Thanksgiving Day – Draws Complaints From Customers On Facebook

Wednesday, 19 November 2014 by Michael Hackmer
Stein Mart Logo
Decision adds fuel to debate about whether Americans prefer stores opened or closed on Thanksgiving Day On November 4th, Stein Mart’s CEO, Jay Stein, posted a message on Facebook announcing that the company was going to open for a few hours on Thanksgiving Day. The decision immediately drew a great deal of criticism from customers that actively
CustomersretailStein MartThanksgiving
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  • Published in Marketing, Retail, Target Audience (Article)
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Subway Halloween Commercial Lacks Enough Exaggeration. Too Focused on Women.

Sunday, 05 October 2014 by Michael Hackmer
Subway Logo
George Carlin once said that you can joke about anything. What matters is where you create the exaggeration in the joke. Subway is learning first hand with its recent Halloween costume commercial that it missed the mark, and did not create the right kind of exaggeration to make it funny to enough people – mainly
Halloween CommercialSexistSubway
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  • Published in Consumer Marketing, Retail, Target Audience (Article)
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