Sunday, 05 February 2017 / Published in Social Media

Clever Use of Social Media: Boston Museum of Fine Arts Wins Twitter #MuseumBowl Before #SB51

When Super Bowl mania hits, it can really take over in ways that are fun, and unexpected.

I was delighted to see the Boston Museum of Fine Art (@MFABoston) take on Atlanta’s High Museum of Art (@HighMuseumofArt) in #MuseumBowl.

This contest has pitted the creativity of each museum’s social media team to make Super Bowl-themed posts using their respective art collections.

It started on Friday, February 3rd. MFA was the first to announce the “art-inspired” Museum Bowl “throwdown,” followed by the High Museum, which also announced the challenge with the Atlanta Falcons #riseup hashtag.

Even before the contest officially kicked off, the National Museum of American History’s (@amhistorymuseum) social media manager, Erin Blasco (@erinblasco), got into the mix, as did the J. Paul Getty Museum (@GettyMuseum) in Los Angeles, the National Archives (@USNatArchives) in Washington, DC, and others, all of whom offered examples of their best bowls and other art.

As the day progressed, the creativity from all sides was on full display.

The whole #museumbowl concept presents an excellent idea for other types of social media campaigns. It could be museums from rival sports cities, or it could be restaurants, stores, schools, and more.

Here are some of the pictures tweeted out by the different museums and their supporters:

Museum Bowl - Boston Museum of Fine Art vs. Atlanta's High Museum - #SB51 - Social Media - Twitter

(Shared by Boston Attitude @BostonAttitude)

Almost time for 2017 #MuseumBowl vs. @mfaboston! We’re ready for a fight #SuperBowl #RiseUp

#MuseumBowl with @HighMuseumofArt starts now! Get ready for some art-inspired trash talk. #SB51

.@mfaboston better watch out….the @AtlantaFalcons are coming in for the kill #SuperbowlLI #Riseup #MuseumBowl

Clark Art Institute ‏@the_clark – We’re with you @mfaboston! @HighMuseumofArt bring it on. #MuseumBowl

@mfaboston #tfw you realize @m_ryan02 plays for #ATL and is the NFC #MVP #BelichickYourself #Museumbowl #MattyIce #Riseup

.@HighMuseumofArt Yes, but we’ve seen your red zone defense 😏 @Edelman11 will have no problem. #MuseumBowl #SB51 #JE11

@mfaboston let’s be real, @juliojones_11 will #dab his way to a #Superbowl win #MuseumBowl #Riseup

@mfaboston Hey, look! We found a pic of everyone who actually wants a Patriots win #Riseup #MuseumBowl

@mfaboston from your website…who ya cheering for anyways? #justsayin #MuseumBowl #riseup

@mfaboston our Judy Pfaff balls look a little flat today, has @tbrady14 been here? #MuseumBowl #riseup #deflategateliveson

@HighMuseumofArt “Good thing I have another hand… I’ll need it after this Super Bowl.” #MuseumBowl #OneMore #SB51 #DriveFor5

@HighMuseumofArt John Adams says #FinishTheJob! #MuseumBowl #SB51 #Patriots #DriveFor5

@mfaboston U mad bro? #salty #srynotsry #SuperbowlLI #MuseumBowl #riseup

Thanks @HighMuseumofArt for a great #MuseumBowl! Here’s to the #Patriots making history! #OneMore #SB51 #DriveFor5

@mfaboston we’ll leave you with this #TomBrady in your collection: we know it’s #wicked hahd, but try not to cry when we win #MuseumBowl

Michael Hackmer

Michael Hackmer is the founder of Social Web Tactics. Born in Boston, MA, Hackmer has lived in the metro Washington, DC region since 1998. He specializes in digital marketing strategy, seo and sem, social media, merging online and in-person events for best engagement, business development and more. With over 15 years experience in government, non-profits, public and private corporations, spanning a number of industries, Hackmer has a unique wealth of experience. He currently resides in Ashburn with his daughter.

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