Content creation and SEO need to work seamlessly together. We can produce content for your company or organization and connect it to the keywords you want to be optimized around and your customer needs. We conduct a complete content audit and inventory, deliver a competitive analysis, and also build out a detailed editorial calendar with content that is designed to attract your target audience.
Every company (big or small) thinks video production and graphic design is too costly, too time consuming or both. But telling your story in an engaging video or graphic is critical for the success of your brand. We can help with storyboarding, filming, and production, as well as graphic design, to develop the content you need.
We believe that e-mail marketing is one of the most effective methods of marketing today. We can help you build newsletters, nature campaigns, split campaigns, sales and promotional emails, and much more. In addition to our marketing expertise, we also have worked with email systems in Marketo, Eloque, Constant Contact, MailChimp and many other providers.
Social media engagement is an important piece of any content marketing strategy. With a strong social media strategy, you can reach new audiences and influencers, grow recognition of your brand, and increase interest.
Promoting your content through online advertising can be a highly effective way at reaching new audiences and potential customers. We have extensive experience using Facebook, Twitter, Instagram, LinkedIn and more for content promotion.
Unlike content promotion, which is paid, content distribution relies on free channels. The channel depends on your target audience. Our team has experience reaching channels for B2C, B2B, and B2G audiences, as well as to potential government customers.
But what does a successful content marketing strategy look like? And how can a company with limited time and resources implement it?
We know that competition in your industry is growing. We also know that effective content is not just about increasing how much information you put into the marketplace. Neither is it plastering the internet with your weekly sales offerings. In fact, we see far too many companies that continue to overwhelm prospects and customers with irrelevant messaging that not only produces meager results, but also turns off buyers.
Instead of aggressive push marketing and sales messages, successful content marketing and blogging is about carefully crafting a plan of customer engagement that focuses on building trust, producing valuable and actionable content, listening and knowing when to respond and how to respond. Hence our belief that great content is customer-centric.
Our team has designed, built, launched and managed content marketing campaigns, blogs and online communities. We will meet with you and your team to identify your core business needs and get to know your customers. We will map your offerings to your goals and a content marketing strategy that will give you the best opportunity for success.