Professional Courses

Classes To Enhance Your Skills
And Help You Succeed

ADVANCED PROFESSIONAL COURSES

All our advanced professional courses are offered online, with some available for classroom or on-site.
In-person sessions for advanced classes are available for a cost. Questions? Or interested in onsite courses / training, please email us at: courses@socialwebtactics.com

COURSE REGISTRATION TO OPEN APRIL 23, 2018

Advanced Courses

ADVANCED INBOUND MARKETING 401

This course starts by covering the fundamentals of the inbound marketing methodology. Through detailed case studies and other tools, you will learn how SEO, content pages, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. The course will cover important software programs for implementing an inbound marketing program and reporting templates.

Each student also will have homework projects, and one-on-one instructor time to review marketing for their own company, and directly develop inbound marketing for their business with instructor assistance.

Lastly, each student receives a dedicated block of instructor hours for questions and answers following the class, including access to a "members only" community to ask questions and receive follow-up information.

In this course, we will cover industries that are: B2B, B2C and B2G

CONTENT MARKETING FOR GOVERNMENT CONTRACTORS

As a government contractor, you are often engaged in a long sales cycle that requires a wide range of content for a government decision-maker. In this course, you will learn the fundamentals of Content Marketing, as well as advanced concepts, best practices, planning tools, key software, and more.

We define what "content marketing" is and is not, what makes content effective, and how you can manage your content development process to work within budget and staffing constraints.

In this course, we cover industries that are: B2G

ADVANCED LINKEDIN NETWORKING FOR B2B MARKETING AND SALES PROFESSIONALS

LinkedIn is the most powerful business social network in the world. For B2B marketing and sales professionals, it can be a gold mine of information for preliminary research, contacts, events, and more.

This course will cover the basics, such as exactly what LinkedIn is all about, how to construct a compelling profile, and how to use LinkedIn's features. From there, we will dive into advanced networking techniques / tactics that you can employ immediately to start making connections.

This course is geared for B2B marketing and sales professionals, but people in other professions may also find it of value.

In this course, we cover industries that are: B2B

B2G / GOVCON SEARCH ENGINE OPTIMIZATION (SEO)

Search engines have become our answer engines. Government decision-makers routinely start their research to solve challenges or explore new ideas by conducting searches to find as much information as possible. Are you being found in those searches?

Some say search engine optimization or SEO is dead. But millions of people, including government employees, turn to search engines (Google mostly) to find information on events, places, products, services and more. You cannot ignore the critical role SEO plays in your marketing and business development.

This course is specially tailored for GovCon professionals at all levels to learn the fundamentals of SEO and see examples of how it is important, as well as dive into advanced concepts and tactics that will immediately make a difference for your company.

In this course, we cover industries that are: B2G

B2B SEARCH ENGINE OPTIMIZATION (SEO)

Search engines are answer engines. Business professionals with strategic or tactical needs always conduct searches to start to get educated. Is your company in those top 10 search results in Google?

Some say search engine optimization or SEO is dead. But millions of professionals turn to search engines (Google mostly) to find information on events, places, products, services and more. You cannot ignore the critical role SEO plays in your marketing and business development.

This course is specially tailored for B2B professionals at all levels to learn the fundamentals of SEO and see examples of how it is important, as well as dive into advanced concepts and tactics that will immediately make a difference for your company.

In this course, we cover industries that are: B2B

INSTAGRAM MARKETING

Instagram has over 800 million monthly active users that use the photo and video sharing site for anything you can image. Compelling visual story-telling is an essential component of today's modern marketing, and Instagram gives marketers the ability to reach audiences in ways that other networks cannot compete with.

For example, hashtags for "food" related posts number in the tens of millions to hundreds of millions. #menshairstyle has almost half a million. And the U.S. Marines have over 1.5 million in their audience. The diversity of audiences in significant, and there are many opportunities to communicate using the right imagery.

This course will explore Instagram, and how to use Instagram for marketing. We will cover best practices, case studies, and review ideas / interests from students and use them as examples.

In this course, we will cover industries that are: B2B, B2C and B2G

ADVANCED EMAIL MARKETING

E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed.

This course will review the fundamentals of email marketing and best practices, and then dive into more advanced concepts - such as template design, mobile optimization, gmail optimization, subject lines and more. We will review best case examples of e-mails and e-mail campaigns. And discuss the software / technology that leads to successful e-mail campaign management.

In this course, we cover industries that are: B2B, B2C and B2G

BUILDING A SUCCESSFUL B2B / B2G WEBINAR PROGRAM

Since they stormed into the professional world about 15 to 20 years ago, Webinars have remained one of the most effective marketing tools for businesses.

During this course, we will cover: Webinar strategy and planning, software solutions for conducting webinars, audience acquisition, marketing, content development, and event management - both pre, during, and post-event. We will review what makes a Webinar successful, staffing needs, budget needs, and more.

In this course, we will cover industries that are: B2B and B2G, with some attention to Consumer audiences

Enroll In An Advanced Course

In a partnership with Catoctin College, Social Web Tactics provides detailed professional learning options for marketing and sales professionals in a wide variety of industries.

Throughout 2018, we will be adding courses and launch in-office training, as well as classroom based learning. We also are exploring adding virtual reality learning as part of our teaching method.

If you do not see a course offered, please fill out the form below and tell us what topics or subjects you would like to learn about. We will review the scope and detail required, plan both introductory and advanced course options, and let you know our timeline for completing.

Questions? Please call us at: 703-362-1586. Or e-mail us at: courses@socialwebtactics.com

COURSE REQUEST FORM

Interested in a class not currently listed? Tell us, so we can begin building the curriculum
and get it produced for you and/or your organization.

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