All our introductory professional courses are free, and offered online. You need to register for each class.
In person sessions for introductory classes are available for a cost. Questions? E-mail us at: courses@socialwebtactics.com
COURSE REGISTRATION TO OPEN APRIL 23, 2018
Introductory Courses
INBOUND MARKETING 101
Learn the fundamentals of what Inbound Marketing is and how it is used by marketing professionals from different industries to improve online interaction and generate leads for business.
In this course, we cover industries that are: B2B, B2C and B2G
CONTENT MARKETING 101
Learn the fundamentals of Content Marketing. We define what "content marketing" is and is not, what makes content effective, and how you can manage your content development process to work within budget and staffing constraints.
In this course, we cover industries that are: B2B, B2C and B2G
LINKEDIN FOR NETWORKING 101
In this course, we cover industries that are: B2B, B2C and B2G
SEARCH ENGINE OPTIMIZATION 101
Search engines have become our answer engines. People globally, whether triggered by an immediate need or through mass media, turn to search engines (Google mostly) to find information on events, places, products, services and more. Learn the fundamentals of what SEO is, and what your need to master search engine optimize for your company / website.
In this course, we cover industries that are: B2B, B2C and B2G
EMAIL MARKETING 101
E-mail marketing remains the most cost effective and impactful form of marketing for all types of businesses, at almost every stage of business development. However, in our modern economy, email needs to be personalized, timely, relevant, and welcomed. This course will explore the fundamentals of email marketing, best practices, and show some examples.
In this course, we cover industries that are: B2B, B2C and B2G
SOCIAL MEDIA 101
Social Media 101 provides a detailed introduction to the different social media networks, what each network is about, best ways to use them personally and professionally, as well as important online etiquette and how users from different age groups interact in social media.
In this course, we will cover industries that are: B2B, B2C and B2G
SMALL BUSINESS MARKETING 101
Small business often struggle with what they need to do to market their businesses. This course will go into detail about which marketing strategies and tactics they should consider, how to budget, and how to measure results. Since no one business is the same, this course will cover a few different business types as well as general concepts.
In this course, we will cover industries that are: B2B, B2C and B2G
INTRODUCTION TO ADVERTISING
Digital, print, outdoor, and mass media advertising offers a business a number of opportunities. This courses will provide a basic understanding of digital, print, outdoor, and mass media advertising, including some metrics on effectiveness, some cost estimates, and examples of effective uses of each advertising tactic.
In this course, we will cover industries that are: B2B, B2C and B2G
MARKETING AUTOMATION
Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). By automating, you improve lead quality and improve communication by connecting all your channel marketing activities.
This course will serve as an introduction to the benefits of marketing automation, review the various platforms available (including Agile, HubSpot, Infusionsoft, SharpSpring, and more) - their features and costs, and how you would go through the process of evaluating, selecting, and implementing a marketing automation solution.
In this course, we will cover industries that are: B2B, B2C and B2G
WHAT IS PUBLIC RELATIONS? HOW DO YOU BUILD PR FOR YOUR BUSINESS?
There is a difference between "Public Relations" and "Marketing" that many companies do not recognize. Both play a vital role, and can have overlapping interests and activities. In this course, we define what public relations is, and how you can start to build PR for your business.
In this course, we will cover industries that are: B2B, B2C and B2G
HOW TO CREATE A STRONG, PERSONAL BRAND
People tend to buy things that they have prior positive experience with or knowledge of. This is not just personal, but also professional. Buyers within companies tend to purchase the products they have past experience with. This is also true of hiring full-time employees or consultants. Hence, the quality of one's personal brand is just as important as a corporate brand.
In this introductory course, we will review what personal branding means, and why it is of value. We also will look at ways people create negative sentiments about their personal brand.
Though an introductory course, we will review student personal brands on social media (or help students establish them), create mission statements and goals for their brand identity, discuss how to maintain one's brand, as well as manage your reputation online.
In this course, we will cover one's personal brand and how that interfaces with other audiences.
