We create plans based on smart marketing. We analyze your business, your customers and your competition to make sure our strategies and tactics do not waste money in the wrong channels. We do not want you to get into a head-to-head battle with a powerful competitor who can outspend you, or to be someplace just because everyone else is there. We want to drive successful results.
Here are some areas we focus on when it comes to building a customer acquisition strategy:
Content Marketing For Customer Acquisition
Content marketing is key weapon in every company’s marketing arsenal. The challenge most businesses experience is a lack of resources and time to produce the right type of content and the volume necessary. We are expert industry analysts, writers and thought leaders who can put together the words, graphics, Webinars and video content that meets the needs of your prospective customers. Connected to our search engine optimization efforts, our content marketing will help drive traffic and conversions.
Customer Analytics / Measuring The Data
Every company needs analytics. In many cases, businesses collect a great deal of data, but do not know how to tell the right story. We have experience implementing new tools and leveraging existing resources to get the right data. We also know how to translate all the numbers into a meaningful story that your business can act on.
Social Media Engagement and Marketing
Social media is typically the last area we focus on, but it does not make it the least important. Depending on your business, social media engagement can be a powerful brand-building tool, either with prospects or existing customers. The key is not to get pulled into the hype around any one channel, but rather treat social media as another place where your customers and prospects go to have conversations. Our success in social media is tied to the fact that we know what, how, when and where your business should contribute.