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We believe everything starts with accurately identifying who your customer is. We have worked with schools interesting in homeschooling, high performing students, adult learners, diversity professionals, and more. We have conducted detailed market research, analyzed enrollment data, and built customer personas that have improved enrollments and retention rates. We work with your team to build the right customer personas and help identify the right messages to attract prospective students and retain existing students.
Search engine optimization in the education market is another important component of your marketing efforts. What is your target audience reading? What kinds of information are they searching for?
We have performed keyword research, planning and management for higher education, secondary education, education publications and around education technology. At Strayer University, keyword and URL enhancements dramatically increased year over year organic search results. For other schools, keyword planning was instrumental to content development to help improve the quality of leads and enrollments.
With the growing importance of semantic search in Google, to be successful you need a SEO agency that not only understand search engines, but also understands the education industry.
Email is the life-line of communication for most schools, colleges and businesses. In the education market, successful email marketing must focus on how you collect information (web forms, click to chat, phone calls), how you manage and track it (databases), and then how you use it.
At Social Web Tactics, we have worked with schools, colleges and business that use a variety of data-driven systems (Salesforce, Eloqua, Marketo, HubSpot) and solutions for creating forms, landing pages and emails.
Many schools, colleges and businesses do not pay a lot of attention to reputation monitoring. However, in the highly competitive education industry, online reviews can damage your reputation and discourage enrollments or sales.
At Social Web Tactics, we work with vendors and use a variety of aggregation tools to get a pulse on the positive and negative sentiment surrounding your brand. We then work with you to identify and build a team of brand evangelists who can help balance perspective online and help to strengthen your brand identity and reputation.
Content creation and SEO need to work seamlessly together. We can produce content for your company or organization and connect it to the keywords you want to be optimized around and your customer needs. We conduct a complete content audit and inventory, deliver a competitive analysis, and also build out a detailed editorial calendar with content that is designed to attract your target audience.
In order to communicate your message to potential students, current students, parents, teachers or business contacts, your website and mobile presence needs to be constantly evaluated and adjusted.
We have worked with many organizations to improve website and mobile usability, achieve higher levels of ADA compliance, and ensure that their website design is optimized for lead generation.
As you review your marketing efforts, you may ask some of these questions:
To be successful in your education marketing efforts, you need additional resources. But instead of hiring full-time employees, it is often more economical to bring in an experienced team from outside your organization.
Our team can independently review every phase of your marketing operations to give you the insight you need. Then we can deliver the resources you need, such as:
Every school's end goal is to improve the quality and quantity of prospective enrollments, and increase retention. We have worked with some of the leading colleges, schools, and online education providers in the world. We have the technical expertise you need, as well as the marketing skills to tell your story.