+1-571-762-2326
  • ABOUT US
  • BUSINESS TO GOVERNMENT MARKETING (B2G)
  • DISCOVER THE SOCIAL WEB (BLOG)

Social Web TacticsSocial Web Tactics

  • AUDIENCE
  • OPTIMIZATION
  • CONTENT
  • AUTOMATION
  • LEAD GENERATION
  • SOCIAL MEDIA
Michael Hackmer
Monday, 01 April 2013 / Published in Idea Building

How Are You Different?

When you brainstorm your new business idea, or look at your company, it is critical to ask yourself, “How are we different?”

Differentiation is critically important when it comes to connecting with your target audience. This is especially true if the chances are high that there are others delivering a similar product or service.

People are naturally inclined to look for how things are different. Without even consciously thinking about it people often ask these kinds of questions when confronted with similar options:

  • Is this new app a significantly better way for me to get x, y or z?
  • Does this university offer more online classes in my field of interest?
  • Will this company provide me more relevant and actionable data than the company I am currently using?
  • How does this company’s customer service compare to the company I am using now?

Differentiation covers a lot of ground.

Constantly look at how you are different, and do not be afraid to consistently highlight those differences as a key value.

Share this:

  • Twitter
  • Facebook
Tagged under: Differentiation

What you can read next

Lightbulb Headed Man
Is Your Team Where Big Ideas Die?
Innovation
Innovation Is Everyone’s Job
Sharing content image
Sharing Content Is A Great Way To Generate Ideas

You must be logged in to post a comment.

Let's Discuss Your Business Needs

Let's Discuss Your Business Needs

Click here to schedule a meeting. Or call us at: 703-362-1586
Marketing Services

Need Help With Your Marketing Campaigns?

Check out each of our services or click here for the services overview.
Identify Your Audience

Optimize Your Website For Search Engines

Create Amazing Marketing Content and Resources

Automate Your Marketing For Better Lead Generation

Create Lead Generation Campaigns (Webinars, Whitepapers, Emails, etc)

Advertise Your Products / Services

Engage Your Audience On Social Media


Catoctin Education - Online, Classroom and Training

Catoctin Education Courses

Courses are coming soon.. Questions? Call us at: 703-362-1586

Recent Posts

  • Create Amazing Content - Content Marketing - Social Web Tactics

    How Government Contractors Can Produce Successful B2G Marketing Content

       ...
  • SEO - Search Engine Optimization

    Why It Is Time To Audit Your Website and Optimize For Search SEO

       ...
  • B2G Marketing Guide For Government Contractors

    ...
  • Government Contractors - B2G Website - Social Web Tactics

    Government Contractors Website To Launch April 2018

    Several years ago, a number of us had the oppor...
  • How Marketing Automation Works For Government Contractors

    ...

Core Marketing Services

  • AUDIENCE
  • OPTIMIZATION
  • CONTENT
  • AUTOMATION
  • LEAD GENERATION
  • SOCIAL MEDIA

Additional Marketing Services

  • B2B and B2G Lead Generation Webinars
  • Industry And Market Research

Industries We Serve

  • (B2G) Business To Government Marketing
  • Education Marketing

Marketing Reference Materials

  • What Is Marketing Automation?
  • Why Do You Need Marketing Automation?
  • Marketing Automation Software Pricing
  • What Is The Social Web?
  • Benefits of Hiring A Marketing Consultant
  • Social Media Statistics and Reports
  • What Is Business To Government (B2G)
  • Government Contractor Groups On LinkedIn
  • Government On Social Media
  • How The U.S. Military Uses Instagram
  • B2G Marketing Guide For Government Contractors

Contact Social Web Tactics

T: +1-571-762-2326
Email: GetStarted@SocialWebTactics.com

Social Web Tactics
A Digital Marketing and Sales Agency
HQ: Washington, DC Metro Region

  • GET SOCIAL
Social Web Tactics

© 2020 All rights reserved. Social Web Tactics LLC.

TOP