There are 7 lessons for this course. Each lesson will cover a step or series of steps within the process of creating a Webinar for your business. The steps are outlined below.
Following each lesson, each student or company will receive a personalized session designed to review the material, and work towards to producing an event. Session time is limited to 2 to 3 hours per lesson. Additional hours are available for purchase.
The end-goal is to create your own Webinar. Working with you and your team, we will go through each step in the process together, with the end goal of producing a Webinar.
Qualify the value of a Webinar for your business
Review successful event formats
Identify Webinar service providers, and available technology
Start to outline your budget
Begin to determine your audience and potential topics
How to identify your target audience
The pros and cons for going broad vs. going niche
How to create a compelling topic
Defining what is your "call to action" or CTA
How to structure audience engagement before, during, and after the Webinar
What are all the logistics for a Webinar
What technology do you need to be successful
How many people do you need, and what are their roles
How to plan to avoid a bad event or recover from mistakes or technical problems in the fastest way possible
Provide a rolling Q&A about Webinar planning and logistics
Outline all the marketing and advertising tactics that can successfully promote your Webinar
Identify tools and technology that can help you promote your event
How to create an effective registration page
Successful email message
How to use social media
Benefits of outbound calling and direct mail in Webinar promotion
Messaging to different audiences (esp. B2B vs B2G)
Create a schedule for marketing a Webinar
How to structure your Webinar presentation
How to script your event for the moderator and the speakers
What kinds of ways can you keep your audience engaged
Identify effective CTAs
Plan how the Webinar will set-up your post-Webinar activities
Determine if you should hold a "Live" event or a pre-recorded Webinar
Outline all the steps for the day of the event
Plan responses to potential problems
Prepare for post-event activities
How to reduce stress, and enjoy the moment
Answer questions