How To Create Successful B2B and B2G Webinars

This is a special course that combines learning with one-on-one exercises, personalized consultation, and support for your business with our Webinar experts.

Course Summary

How To Create Successful B2G and B2G Webinars

Webinars have evolved into one of the most effective lead generation and educational formats available to a business. However, they have to be done correctly - or the time and money you invest will not produce the results you expect or are capable of generating.

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In this unique course, you will have a series of online lessons that will cover the steps to create a Webinar for a business or government audience. Each lesson group will include detailed information, as well as resources that you will be able to use.

Following each lesson group, instead of a quiz or exam, there will be a period of one-on-one learning. Each student (or company if there are multiple students from one company) will receive dedicated hours from a member of our team that will go towards answering questions, as well as planning and preparing for your own Webinar.

Our goal is not just to teach you how to create a webinar through online videos, but to step in and help you do some of the work necessary to create a successful event.

Review the lessons below to see what material will be covered, as well as what we will create for your business.

7 Lessons

There are 7 lessons for this course. Each lesson will cover a step or series of steps within the process of creating a Webinar for your business. The steps are outlined below.

7 One-On-One Personalized Sessions

Following each lesson, each student or company will receive a personalized session designed to review the material, and work towards to producing an event. Session time is limited to 2 to 3 hours per lesson. Additional hours are available for purchase.

1 Live or Pre-Recorded Webinar For Your Business

The end-goal is to create your own Webinar. Working with you and your team, we will go through each step in the process together, with the end goal of producing a Webinar.

Lesson One: Introduction To Webinars

Key questions we will ask and answer: What are Webinars? How popular and effective are they? What are the best cases to use a Webinar? How can you set goals and measure success? What technologies are available? What is the budget necessary for a Webinar? And how long is the process for setting up your first event?

We will define what Webinars are, and review industry statistics for B2B and B2G marketers. What's more, every marketer needs to qualify why their company should create a Webinar or a Webinar series / program. We will go into detail about where Webinars are most effective, and cover some data on return on investment or ROI from Webinars.

The course will examine a detailed list of Webinar providers and costs to help you start planning your budget, as well as the types of technologies you can use for your event. And we will review the steps and time necessary for creating a successful event.

One-On-One Session

As part of the one-on-one session time, we will examine your company's business (what you do), who your customers are / the target audience, and the market challenges your audience is facing. Though "audience identification" is a topic that we will explore in more detail in Lesson 2, we need to start thinking about your audience as part of the planning process.

Some of the key goals of this one-on-one session are to map out why your company should conduct a webinar, draft our expectations for results, outline a budget, and identify topics for a potential event.

Course Objectives

  • Qualify the value of a Webinar for your business

  • Review successful event formats

  • Identify Webinar service providers, and available technology

  • Start to outline your budget

  • Begin to determine your audience and potential topics

Lesson Two: Your Audience and the Event Topic

Key questions we will ask and answer: Who is your target audience? How can you identify targets to register for your Webinars? How do you build a topic for your audience - a topic that will resonate with them? And how do you plan to keep them engaged before, during, and after an event?

We will go into detail about broad and niche audiences (both B2B and B2G), how to identify prospective registrants, and how to communicate your event information to audiences (both known prospects and potential prospects that are not familiar with your business).

We will review how a Webinar topic needs to be constructed to appeal to your audience. And review several tactics for engagement based on case studies, industry data, and what we know about audiences.

One-On-One Session

As part of the one-on-one session time, we will review our decisions in the previous session, and make certain that we have the most effective event topic. We also will spend time outlining a marketing / promotional strategy, as well as start to determine ways in which you can keep your audience engaged.

Some of the key goals of this one-on-one session are to finalize audience and event topic, start to explore a speaker or speakers, list potential people to moderate, and outline how you will engage with your audience before, during, and after the event to increase your connection to them, and start to better qualify leads.

Course Objectives

  • How to identify your target audience

  • The pros and cons for going broad vs. going niche

  • How to create a compelling topic

  • Defining what is your "call to action" or CTA

  • How to structure audience engagement before, during, and after the Webinar

Lesson Three: Event Logistics

Key questions we will ask and answer: What is involved in producing a Webinar? What technical and personnel resources does a business need to hold a successful event? When is the best day / time to schedule a Webinar? What internal pieces do you need to map out - from managing tasks, creating graphics, and coordinating your speakers to setting up the room the day of the event, and how you thank all your participants when the event is over. And, how to plan for / react to problems that could occur during a Webinar.

This set of lessons will go into great detail about all the planning and logistics involved in hosting a Webinar to ensure you do not miss steps. We will cover providers, audio quality, video, applications that are commonly used as well as those that can give you an edge. And we will discuss how to avoid a bad event through planning.

We also will provide for all students a detailed spreadsheet planning document that can be used to manage all phases of a Webinar event.

One-On-One Session

As part of the one-on-one session time, we will review what has been determined to this point in terms of audience and topic, and outline all the next steps.

Some of the key goals of this one-on-one session are to map out every action going forward including when email campaigns will be sent and when slides will be developed. We will lock-down an event speaker or speakers, finalize the moderator, set a date for the event and the event rehearsal, and start to build out a complete event map for what needs to be done.

Course Objectives

  • What are all the logistics for a Webinar

  • What technology do you need to be successful

  • How many people do you need, and what are their roles

  • How to plan to avoid a bad event or recover from mistakes or technical problems in the fastest way possible

  • Provide a rolling Q&A about Webinar planning and logistics

Lesson Four: Promotion (Marketing and Advertising)

Key questions we will ask and answer: What do you need to successfully market or promote your Webinar? How can you build your registration list with the right attendees? What tools can you use? What e-mail and website templates are effective for marketing a Webinar? Should you use social media, and if so, what channels? Should you use outbound calling or direct mail to promote a Webinar? And what is a good schedule for pre- and post-event marketing?

This set of lessons will go into great detail about all the marketing and advertising you will need to do in order to have a successful Webinar. Simply building it does not mean they will come. Webinars are only effective if the right people know they are happening. Many of the resources and tactics we will discuss can be applied to other types of marketing campaigns - not just Webinars.

We also will discuss language in your promotional messaging, and how to best communicate with people based on their roles, as well as the differences in messaging between B2B and B2G audiences.

Lastly, the course will provide detailed resources, including a sample marketing plan and schedule, that you can use for promoting your upcoming webinar, as well as future events.

One-On-One Session

As part of the one-on-one session time, we will review what has been determined to this point, and outline all the steps in marketing and promotion.

Some of the key goals of this one-on-one session are to review and edit landing page copy, email messaging, any website landing pages, and other advertising. If you are planning on using outbound calling as part of your marketing or as part of a post-registration lead qualification process, we will discuss call scripts and other tactics. NOTE: You may consider adding hours to this section, so you can use our team to assist in building out marketing materials for your company.

Course Objectives

  • Outline all the marketing and advertising tactics that can successfully promote your Webinar

  • Identify tools and technology that can help you promote your event

  • How to create an effective registration page

  • Successful email message

  • How to use social media

  • Benefits of outbound calling and direct mail in Webinar promotion

  • Messaging to different audiences (esp. B2B vs B2G)

  • Create a schedule for marketing a Webinar

Lesson Five: Creating the Presentation and Event Script

Key questions we will ask and answer: How do you structure your presentation? How can you keep your audience engaged during the presentation? What do you need to say at the start and finish? And is there anything you need to avoid doing?

The presentation is the moment to deliver what you have promised, and provide a great experience for the audience to ensure they the information they need. You also want to make sure that in addition to meeting audience expectations, you create the right kind of "calls to action" or CTAs, and move people through your sales process. We will review successful examples of presentation slides, discuss flow, speaker-moderator-audience engagement during the event, polling / surveys, and how to properly script your event.

Every participant will receive an outline for how to present a Webinar - a mock script - that you can adapt for future Webinars.

One-On-One Session

As part of the one-on-one session time, we will review everything outlined to date. By this point, we should have topic, event date, speakers and other key logistics decided. We will have outlines for our marketing and promotional efforts to build an audience. Now, we need to start thinking about what information will be presented and how the information will be presented.

Some of the key goals of this one-on-one session are to create a presentation outline, start to build the presentation and gather any graphic or content assets necessary, and set a firm date to complete the presentation. We also will want to start to create a personalized script for the event. And we will want to review the marketing campaigns.

Course Objectives

  • How to structure your Webinar presentation

  • How to script your event for the moderator and the speakers

  • What kinds of ways can you keep your audience engaged

  • Identify effective CTAs

  • Plan how the Webinar will set-up your post-Webinar activities

Lesson Six: The Webinar (Live or Pre-Recorded)

Key questions we will ask and answer: Is it better to hold a "Live" Webinar or pre-record an event? What do you need to have ready the day of the event? How can you handle problems as they arise (everything from technical issues to speaker cancellations)? How can you relax and enjoy the moment? And... Do you have everything ready for post-event activities?

The day of a Webinar, especially your first one, can be stressful. We know - we have been there. Our goal with this session is to review all the steps we have covered, and discuss what needs to happen the day of the event. We will review problems that can arise, and how to address them, as well as how you can relax and focus on the excitement of delivering an event that you've worked hard to create.

While we will provide a detailed event planning guide, we also will provide a template for a "Webinar Day Checklist" that you can use for your events. This checklist will go a long way to easing the stress, and making sure you are prepared / organized for the Webinar.

One-On-One Session

The one-on-one sessions are usually reserved for planning. In this case, we will use this session to review all the steps taken thus far, and assist in the "live" event, or in transmitting the pre-recorded event to your audience.

Course Objectives

  • Determine if you should hold a "Live" event or a pre-recorded Webinar

  • Outline all the steps for the day of the event

  • Plan responses to potential problems

  • Prepare for post-event activities

  • How to reduce stress, and enjoy the moment

  • Answer questions

Lesson Seven: Post-Event Activities

Key questions we will ask and answer: What post-event activities should you plan on doing (internal and external)? What kinds of communications do you send? How do you communicate with people who attended vs those who did not attend? How do you market a Webinar AFTER it is over? How do you know if you were successful? What ways can you measure the effectiveness of a Webinar (surveys, analytics, etc)? And how you should properly thank your speakers.

Now that the Webinar has been completed, there is still a lot of work to be done.We will cover all the steps that are common in post-event activities, including how to communicate with everyone who registered, and how to measure whether your event was successful or not. We will provide a general checklist for steps you will want to take. We also will discuss the value of post-event calls (either through your team or hiring a team to make outbound calls.

One-On-One Session

This one-on-one session will be used to review all the details of the Webinar planning process, as well as the event that was just conducted. It will be personalized analysis and critique, and provide detailed take-aways, as well as next steps / post-event activities.

Course Objectives

  • What steps do you need to take now the event is over

  • How to measure success

Register: How To Create Successful B2B and B2G Webinars

Complete the form below to register for this class. Our lead instructor will contact you to discuss your goals and expectations. This will allow us to make sure the course content is as comprehensive as possible, and meets your needs.

Course Cost

The cost of this course is $250. This includes:

  • Several hours of instruction
  • General and personalized resources for creating a Webinar
  • 24 hours of one-on-one consulting and work
  • A Webinar (Live or Pre-Recorded)

Our normal Webinar program - with dedicated resources and unlimited hours - can cost from $3,000 to $5,000 a month depending on the scope of work. However, we have decided to create this course to help many small and mid-sized businesses learn how to create a successful Webinar.

Session Hours

Session hours needed may vary depending on student or company needs. This course will provide between 2 to 3 hours per company for each session, which amounts to 24 hours for this course. Hours do not carry-over to different sessions.

Additional hours that can be applied to the course are available for purchase in bundles:

  • Up to 10 hours is $500
  • Up to 20 hours is $1,000
  • 21 to 40 hours is $2,500

Important Notes

The course and Webinar must be completed within 45 to 60 days from the start date. Exceptions are available, but must be discussed and approved. If you decide to delay the Webinar past 60 days, we will not be able to offer support without a prior agreement.

Each person is charged individually for the course. However, if your company has more than one person who wants to attend, you will only pay for 1 enrollment. However, keep in mind that with more enrollments, you may use your one-on-one consulting time faster.

Payment for the course must be received in advance. There are no refunds for the course registration fee of $250, and there are no refunds for additional hours purchased that are not used. We will make sure you are aware of hours available, and strive to maximize value to you and your business.

Remember: Each lesson includes dedicated hours of support towards answering questions, as well as research, content creation, editing / review of materials, and other tasks. However, hours can be used up quickly. We will discuss all work that will be done, so you are aware of what time is being used and what time remains for each lesson. If you anticipate greater support needs, or decide that additional hours are necessary, we have additional hours for purchase. We have done our best to keep those prices as reasonable as possible.

The staff at Social Web Tactics has been creating and conducting successful Webinars for businesses for over 15 years. Our experience includes reaching niche audiences, as well as business, consumer, and government audiences. We are ready and able to help your company develop and execute a successful Webinar program that expands your brand recognition and contributes to business growth.

Contact us today to discuss your business needs. Call us at: +1-703-362-1586.