Social Web TacticsSocial Web Tactics

  • Marketing
    • Reaching Your Audience
    • Content and Website Optimization
    • Effective Storytelling
    • Creating A Strategy
    • Finding the Right Technology
    • Outreach and Engagement
  • Who We Serve
    • Education (K-12)
    • Education (Higher Ed)
    • Government Contractors
    • Technology
  • Insights and Resources
    • Insights and Perspectives
    • Articles and Blog Posts
    • Webinars
    • Research Services
  • About Us
Whats Happening To Twitter
Michael Hackmer
Thursday, 27 October 2016 / Published in Social Media

It Is Killing Vine And Laying Off Staff. What Would Make Twitter Work?

Industry analysts may have expected it.

Social media gurus don’t seem surprised.

But the announcement that Twitter is killing off Vine has sparked a great deal of surprise among Vine and Twitter users, and renewed discussion (especially in light of planned layoffs that will total 9% of its workforce) about why Twitter is failing. And what, if anything, can / should be done to change course?

12Seconds was Vine before streaming video on mobile devices was really popular (and technically more feasible). The company disappeared because there just was not enough demand, and the available tech didn’t make video uploads quick and easy.

But in an age where technology is advancing everyday, and people are hungry for more mobile experiences, Twitter is a company and concept that does not need technology to evolve or market demand. It is a company and concept that has not really evolved with its audience or technology.

Twitter still has its built-in limitations from its original launch. The concept was a great interpretation on how modern technology has changed how we process information: fewer characters; shorter videos; less is more. Quick and concise communication.

While our technological epoch favors quick and concise communication, there is more to it than just those elements. Technology promotes more personalization. And yet, users have no real ability to personalize their Twitter experience in a way that is actionable. A large feed of noise has no value for most users. People want to be able to do more with their videos and images, and communicate in ways that go beyond point-click-record-send.

Twitter packages itself as a company that is an online news and social networking service. In reality – Twitter is a media company that distributes content. Therefore, if Twitter wants to be successful as a media and communications portal, it needs to offer more ways to consume and share media.

But it has not.

Instead, it is scaling back and terminating services – giving the appearance it is waving a white flag, and surrendering as a social media platform.

The way I see it… Twitter has two possible paths, but it can only choose one core mission:

1) Acquisition and absorption by something larger.

2) Innovate to recapture market share.

What do you think is Twitter’s path?

What do you think Twitter can do to become something better? To be a company with a growing, and more active user-base, instead of one that is seen as being on the decline?

Share your thoughts below…

Author

  • Michael Hackmer
    Michael Hackmer

    Michael Hackmer is the founder of Social Web Tactics. Born in Boston, MA, Hackmer has lived in the metro Washington, DC region since 1998. He specializes in digital marketing strategy, seo and sem, social media, merging online and in-person events for best engagement, business development and more. With over 15 years experience in government, non-profits, public and private corporations, spanning a number of industries, Hackmer has a unique wealth of experience. He currently resides in Ashburn with his daughter.

    View all posts

Tagged under: Social Media, Twitter, Vine

What you can read next

Social Media Boot Camp For Government Contractors
Social Media Webinar For Government Contractors
Clever Use of Social Media: Boston Museum of Fine Arts Wins Twitter #MuseumBowl Before #SB51
Cinnabon's Carrie Fisher Tweet and America's Problem With Outrage
Social Media Lesson: Cinnabon’s Carrie Fisher Tweet And America’s Problem With Outrage

You must be logged in to post a comment.

Let's Discuss Your Business Needs

Let's Discuss Your Business Needs

Click here to schedule a meeting. Or call us at: 703-362-1586
Marketing Services

Need Help With Your Marketing Campaigns?

Check out each of our services or click here for the services overview.
Identify Your Audience

Optimize Your Website For Search Engines

Create Amazing Marketing Content and Resources

Automate Your Marketing For Better Lead Generation

Create Lead Generation Campaigns (Webinars, Whitepapers, Emails, etc)

Advertise Your Products / Services

Engage Your Audience On Social Media


Catoctin Education - Online, Classroom and Training

Catoctin Education Courses

Courses are coming soon.. Questions? Call us at: 703-362-1586

Recent Posts

  • Create Amazing Content - Content Marketing - Social Web Tactics

    How Government Contractors Can Produce Successful B2G Marketing Content

        Author Michael Hackmer Michael Ha...
  • SEO - Search Engine Optimization

    Why It Is Time To Audit Your Website and Optimize For Search SEO

        Author Michael Hackmer Michael Ha...
  • B2G Marketing Guide For Government Contractors

    Author Michael Hackmer Michael Hackmer is the f...
  • Government Contractors - B2G Website - Social Web Tactics

    Government Contractors Website To Launch April 2018

    Several years ago, a number of us had the oppor...
  • How Marketing Automation Works For Government Contractors

    Author Michael Hackmer Michael Hackmer is the f...

Core Marketing Services

  • TARGET AUDIENCE
  • SEARCH ENGINE OPTIMIZATION
  • STORYTELLING & CONTENT
  • DIGITAL MARKETING STRATEGY
  • MARKETING TECHNOLOGY
  • AUTOMATION
  • LEAD GENERATION
  • ENGAGEMENT

Additional Marketing Services

  • B2B and B2G Lead Generation Webinars
  • Industry And Market Research

Industries We Serve

  • Enterprise Businesses
  • Small to Mid-Sized Businesses
  • Start-Ups
  • Government
  • Government Contractors
  • Higher Education
  • Technology (Hardware and Software)

Marketing Resources

  • What Is Marketing Automation?
  • Why Do You Need Marketing Automation?
  • Marketing Automation Software Pricing
  • What Is The Social Web?
  • Benefits of Hiring A Marketing Consultant
  • Social Media Statistics and Reports
  • What Is Business To Government (B2G)
  • Government Contractor Groups On LinkedIn
  • Government On Social Media
  • How The U.S. Military Uses Instagram
  • B2G Marketing Guide For Government Contractors
Social Web Tactics (SWT)
Phone: 571-271-5976
Email: GetStarted
Privacy Policy
Terms and Conditions
Copyright 2023
Social Web Tactics - Digital Marketing Agency
TOP