When it comes to B2B or B2G lead generation
we know the methods that produce the best results.

Lead Generation (B2B and B2G)

Our focus is on improving your lead generation efforts through strong marketing communications, channel integration, and measurement. Take a look at what we have to offer, and let's talk about your company and its needs.

B2B and B2G Webinars

Companies often lack the internal resources and expertise to plan, organize and implement a successful B2B and B2G Webinar program. This can generate disappointing results despite the cost savings to the marketing budget and bottom line. We have over 10 years experience creating targeted, “challenge-market-solution” styled Webinars that bring strategic partners together and highlight the value of your company’s offerings. We have created and managed highly successful virtual roundtables, direct engagement events that include more direct discussion with the audience as well as standard product and service demonstrations. We also combine all our webinars with other marketing tactics to ensure maximum exposure and lead generation.

  • Audience acquisition and promotion
  • Instructional Webinars / Online Classes
  • Panels / Roundtables
  • Combo online / in-person Webinars

Conferences and Events

Nothing beats a personal touch, and event marketing is another area where the team at Social Web Tactics can assist your business in creating, promoting and managing an event for lead generation and education purposes. We have extensive experience with trade shows having worked in some of the leading shows for industries such as retail, housewares, media, food, technology, and more. While many of our customers want to focus on digital marketing, we believe that it is critically important to have in-person engagement as well as online engagement. The nature of the event can be a full-scale trade show presence, industry day, product / service launch event, a sponsored event or something personalized.

  • Trade shows or industry days
  • 2 to 3 hour events
  • Full day events
  • Multiple day events / conferences

Outbound Calling

Outbound calling is often a necessary part of lead generation, or as part of Webinar and event management. We work with companies to prepare before any calling is started. In other cases, we work with third-parties to manage their calling activities. We work with a high-level of professionalism, and make sure everyone making outbound calls is trained and knowledgeable about both the company and subject matter to ensure credibility. Lastly, we set up how all calls will be tracked and what metrics will be captured before any campaign is started, so expectations are clear and the data is precise.

  • Pre-event and post-event calling
  • Pre-sales calls
  • Meeting scheduling

Email Marketing

E-mail marketing is one of the most effective forms of lead generation, because your customers still check their inboxes (at work, at home, and when traveling). With a well-thought-out email campaign, you can create a strong, recurring and direct line of communication with your prospective customers. The key way to use email for lead generation is to recognize it is a value exchange — you are providing valuable information in exchange for your prospect’s attention and time. The goal is to establish a relationship based on value that over time raises your prospect’s trust in your company. Through our expertise, we can help you build that kind of email marketing campaign.

  • E-mail messaging
  • A/B testing
  • Audience segmentation
  • Auto-responding / automation

Advertising (Online and Mass Media)

Whether it is a blog post, special discount program, product announcement or new industry data, we know how to create advertising campaigns, and produce the right content. We have done everything from product or service brochures to social media campaigns, from large scale ad campaigns to trade show booth designs. We can handle local, regional, or national media buys, as well as online campaigns through social media, AdWords, Outbrain, or other channels.

  • Pay Per Click Ads (Google AdWords, OutBrain, etc)
  • Media buying
  • TV, Radio and Print Advertising
  • Sponsorships

Dynamic and Engaging Content

Content marketing is key lead generation tool that should be in every company’s marketing arsenal. The challenge most businesses experience is a lack of resources and time to produce the right type of content and the volume necessary to generate results. We are expert industry analysts, writers and thought leaders who can put together the words, graphics, Webinars and video content that meets the needs of your prospective customers. We also combined selective online advertising to boost your content so that it appears in front of as many of the right people as possible. Connected to our search engine optimization and other lead generation efforts, our content marketing will help drive traffic and conversions.

  • Dynamic and engaging content
  • Video, Webinar and podcast production
  • Website and landing page optimization

Our experience in creating, managing and delivering lead generation campaigns covers a wide variety of industries and target audiences.

Business to business (B2B), and business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline.

The availability of information online means that in order to have a successful lead generation program you need to have a deep understanding of what your audience wants. Once you understand what they want, you then need to develop the right content, communities, and other resources that meet their needs, and simultaneously build a relationship between your prospects and your company.

Lead generation tactics, such as conferences and events, email campaigns, outbound calling, SEO, compelling content and Webinars consistently rank as the top methods for lead generation. At Social Web Tactics, we specialize in a variety of lead generation programs, including paid advertising, building organic search and content marketing, email marketing, referrals, list building, lead generation webinars and more. Our goal is to provide the best quality leads to match your goals.

Modern lead generation requires companies to have a better understanding of their target audience – what information they are looking for and where are they looking for it. Consumers or buyers often conduct their own research online, use search engines, review social media and seek out referrals. The story of your company and its products and services is often told long before a phone call is made to your sales team.

By using our team of specialists, Social Web Tactics can deploy lead generation tactics that help to capture the interest of your target customers and move them into your sales pipeline. We use a wide variety of methods, including content marketing, anonymous user tracking, analytics, webinars and more, to help build your digital presence and ensure people see the story you want them to see.

Social Web Tactics is a digital marketing and sales agency and has created, managed, and delivered highly effective B2B and B2G lead generation campaigns which grew sales pipelines and improved brand identity. We are ready and able to help your company develop and execute a successful strategy that leads to business growth.

Contact us today to discuss your business needs.