Marketing Automation Definitions

Key Terms For Marketers And Their Meaning

Index of Marketing Automation Terms


For businesses involved in digital marketing, marketing automation has quickly become a game-changer.

Customizable and scalable platforms are available to businesses of just about any size. Regardless of your role in marketing or sales, it i important to be familiar with some basic automated marketing and sales concepts, as well as some key marketing automation terms.

A/B Testing
Advanced Blog Post Scheduling
Advanced Lead Scoring
Advanced Segmentation
Analytics
Behavioral-Based Automation
Blog
Branching Workflow
Buyer Persona
Call to Action (CTA)

A/B Testing
Advanced Blog Post Scheduling
Advanced Lead Scoring
Advanced Segmentation
Analytics
Behavioral-Based Automation
Blog
Branching Workflow
Buyer Persona
Call to Action (CTA)

A/B Testing
Advanced Blog Post Scheduling
Advanced Lead Scoring
Advanced Segmentation
Analytics
Behavioral-Based Automation
Blog
Branching Workflow
Buyer Persona
Call to Action (CTA)

Marketing Automation Definitions

A/B Testing

The process of comparing two versions of marketing content, typically a web page or an email, to determine which version produces better results. Most A/B testing is directed toward improving conversion rates. Also called: Split Testing

What Is Maketing Automation?


Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers on communication channels such as: websites, e-mail, social media, online search, and advertising.

One of the core benefits of marketing automation is to automate communication with prospects and customers. This increases efficiency, and enables a company to engage people with relevant information or information that connects to a user's behavior.

If you are interested in talking about how Social Web Tactics can help your business, organization, or agency, please complete the form below. A member of our team with contact you as soon as possible.

Core Marketing Services

Additional Marketing Services

Industries We Serve

Marketing Resources

Social Web Tactics (SWT)
Phone: 571-271-5976
Email: GetStarted
Privacy Policy
Terms and Conditions
Copyright 2023
TOP