What Is Maketing Automation?
Marketing automation is a form of CRM or customer relationship management. It is a software tool (typically cloud-based) that allows marketers to better manage their engagement with prospects and customers on communication channels such as: websites, e-mail, social media, online search, and advertising.
One of the core benefits of marketing automation is to automate communication with prospects and customers. This increases efficiency, and enables a company to engage people with relevant information or information that connects to a user's behavior.