The Marketing Automation Software Comparison Guide
The Social Web Tactics, "Marketing Automation Software: A Comparison Guide," is designed to compare the features and functionality of some of the top marketing automation providers in the marketplace.
Below are short summaries of the solution providers, and then the comparison charts. We have broken the charts out by the different features, such as: email, automation, forms, contact tracking and management, landing page designing, blogging, social media, sales functionality, general platform features, and customer support.
Our goal is to match you to the best solution, so you can be successful. Questions? Please call us at: +1-703-362-1586.
The company launched in 2014 to deliver powerful and affordable marketing automation. SharpSpring is a flexible platform that integrates easily with other tools. Social Web Tactics provides SharpSpring with six (6) month and twelve (12) month contract options. It is an open system that is designed to grow with your business.
Infusionsoft is an all-in-one management platform for micro-businesses. Use of its built-in CRM is mandatory, since it’s a closed system and doesn’t allow 3rd-party CRM integration. Infusionsoft is ranked low on 3rd-party review sites. It has a low entry price point with add-on costs, along with a required annual contract.
Founded in 2006, HubSpot is credited with launching the inbound marketing concept. It is a powerful platform that provides a high volume of content. HubSpot’s pricing is on the high end of the spectrum, and annual payment up-front is required.
Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.
Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.