Marketing Automation Software:
Price Comparison Guide

Costs For:
SharpSpring, Infusionsoft, HubSpot, Act On, and Marketo

The Marketing Automation Software Price Comparison Guide

The Social Web Tactics, "Marketing Automation Software: A Comparison Guide," is designed to examine in a series of detailed charts the cost, and features and functionality of some of the top providers in the marketplace.

Below is the pricing guide, which includes short summaries of the solution providers, and then the price comparison charts.

Our goal is to match you to the best solution, so you can be successful. Questions? Please call us at: +1-703-362-1586.

SharpSpring

Website: https://sharpspring.com

The company launched in 2014 to deliver powerful and affordable marketing automation. SharpSpring is a flexible platform that integrates easily with other tools. Social Web Tactics provides SharpSpring with six (6) month and twelve (12) month contract options. It is an open system that is designed to grow with your business.


Infusionsoft

Website: https://www.infusionsoft.com

Infusionsoft is an all-in-one management platform for micro-businesses. Use of its built-in CRM is mandatory, since it’s a closed system and doesn’t allow 3rd-party CRM integration. Infusionsoft is ranked low on 3rd-party review sites. It has a low entry price point with add-on costs, along with a required annual contract.


HubSpot

Website: https://www.hubspot.com

Founded in 2006, HubSpot is credited with launching the inbound marketing concept. It is a powerful platform that provides a high volume of content. HubSpot’s pricing is on the high end of the spectrum, and annual payment up-front is required.


Act On

Website: https://www.act-on.com

Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.


Marketo

Website: https://www.marketo.com

Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.

If you are interested in talking about how Social Web Tactics can help your business, organization, or agency, please complete the form below. A member of our team with contact you as soon as possible.

SharpSpring

Infusionsoft

HubSpot

Act-On

Marketo

Terms

Six (6) Month or Twelve (12) Month

Flexible Payment Options

Annual Twelve (12) Month Contract

Payment Upfront

Annual Twelve (12) Month Contract

Payment Upfront

Annual Twelve (12) Month Contract

Payment Upfront

Annual Twelve (12) Month Contract

Paid Quarterly

Price / Cost

The pricing / cost for SharpSpring is determined by SWT.

$2,400 (6 Months) or $4,200 (12 Months)

First month deposit required down.

$7,188 - $9,588 (Annual)

Paid Annually

$15,000 (Pro) and $28,800 (Enterprise)

Paid Annually

$2,300 (Per Month) $27,600 (Annual)

Contract Needs To Be Paid In Full At Start

$2400 (Pe Month) $28,800 (Annual)

Paid Quarterly

Onboarding

One-Time

$1,200

$999 - $2,999

$3,000 (Pro) or $5,000 (Enterprise)

$1,000

$4,500

TOTAL COST

$3,600 (6 Months) or $5,400 (12 Months)

$8,187 - $9,588

$18,000 (Pro) or $33,800 (Enterprise)

$28,600

$33,300

($6,900 is due at signing)

Provider

SharpSpring

Infusionsoft

HubSpot

Act-On

Marketo

Contacts or Leads

100,000 Leads

20,000 Leads

1,000 Leads (Pro) or 10,000 Leads (Enterprise)

Additional Contacts: $50 per 1K/mo (Pro) or $10 per 1K/mo (Enterprise)

20,000 Leads

20,000 Leads

E-mails

Per Month (Unless otherwise noted)

25,000 Emails

100,000 E-mails

10,000 (Pro) or 100,000 (Enterprise)

Unlimited E-mails

Unlimited E-mails

User Licenses

Other providers charge fees for additional licenses. Not listed here.

Unlimited

10

Limited Number - Call To Determine

Extra fee for additional licenses

106

Marketing (6) and Sales (100)

50

Social Web Tactics

Marketing Services & Implementation Support

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