Customer / Buyer Personas
Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%).
By automating, you improve lead quality and improve communication by connecting all your channel marketing activities. Do you want to drive more sales opportunities from your leads? Then let's discuss getting your business a marketing automation solution that meets your needs and budget.
Some facts to keep in mind:
- 63% of companies that out-grow their competitors use marketing automation vs competitor non-use.
- 40% of marketing decision-makers are using these solutions to automate sales outreach, stay-in-touch emails, and to nurture leads that are not ready for in-person sales conversations.
When your marketing campaigns are working, you are attracting interest to what your sell. But not everyone is ready to buy a product or service. Marketing automation allows you to collect data on your prospective customers to determine what they are interested in. It then allows you to create workflows so you can nurture them with information that is relevant to their interests and needs.