Marketing Automation Services

Customer / Buyer Personas

Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%).

By automating, you improve lead quality and improve communication by connecting all your channel marketing activities. Do you want to drive more sales opportunities from your leads? Then let's discuss getting your business a marketing automation solution that meets your needs and budget.

Some facts to keep in mind:

  • 63% of companies that out-grow their competitors use marketing automation vs competitor non-use.
  • 40% of marketing decision-makers are using these solutions to automate sales outreach, stay-in-touch emails, and to nurture leads that are not ready for in-person sales conversations.

When your marketing campaigns are working, you are attracting interest to what your sell. But not everyone is ready to buy a product or service. Marketing automation allows you to collect data on your prospective customers to determine what they are interested in. It then allows you to create workflows so you can nurture them with information that is relevant to their interests and needs.

Identify The Best Provider

The market for marketing automation has grown. As a result, there are more companies than ever before – and new solutions launching. We know the best enterprise to small business solutions, so we can get you started with the right solution for your current needs, future growth, and budget.

Solution Implementation

Not every company has staff to support a marketing automation system implementation. We have experience in a wide variety of systems, and can not only take on that burden, but also help provide your internal team with the training it needs at no extra cost.

System Management

There are many features and functions within marketing automation solutions that allow you to integrate all your channel marketing activities, such as email and lead capture from online forms. We have a highly trained team that provide support or take on much of the day-to-day management of your marketing automation for less than the cost of a full-time employee.

Our Marketing Automation Services

Once a marketing automation solution is running at full speed, you can better target content and offerings, prioritize people who are closer to taking action, and then dedicate your resources to generating sales for your business.

At Social Web Tactics, we know the full range of solutions available in the marketplace. We understand what capabilities exist, and for what cost. Working with us on finding a vendor, and providing the implementation and management support, can save you weeks and thousands of dollars in lost time.

In addition to what is above, our marketing automation services include:

  • Content development for your outbound and inbound marketing campaigns (email content, blog post content, infographics, and white papers, as well as landing page and “thank you” page content).
  • Creation of call-to-action items for landing pages.
  • Building out forms for lead capture.
  • Website integration.
  • Assistance with call-tracking and integrating with customer support.
  • A/B testing for landing pages and emails (to determine what works best).
  • Creating preliminary workflows in your automation solution.
  • Integration with CRM systems such as Salesforce.
  • Building out analytics and campaign reports.

Social Web Tactics is a digital marketing and sales agency that can identify the right marketing automation solution for your business, as well as well help implement and manage it. We are ready and able to help your company develop and execute a successful strategy that leads to business growth.

Contact us today to discuss your business needs.