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To help build out a new marketing strategy, or improve an existing one, we start with a comprehensive marketing assessment. We get to know your business and its target audience, and conduct the necessary market research and demographic analysis. We also can provide audience personas and list research to improve the success of acquisition efforts.
Then we discuss your brand identity. Where are you in the market? What are you known for? And what do you want to be known for in the future? These conversations help ensure the right guidelines get developed.
The next step is to move into the strategy and planning phase. This is where we create the right kinds of marketing campaigns for your business.
Once the planning is done, we go into full implementation mode – serving as your creative engine, project manager, and highly detailed workers.
Customer personas or buyer personas are samples of who your target audience is for marketing and sales. They are important to build prior to any marketing plan, so you have a clear idea of who you are trying to communicate with, what messages will work best, and how, when and where you communicate.
Marketing automation is another service we provide. Ultimately, lead generation is what you are after. Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). By automating, you improve lead quality and improve communication by connecting all your channel marketing activities.
Over 80% of adults say that website design and the appearance of marketing materials is important, and over 70% say they will choose a product or service over competitors based on design. This is why we work with companies to either help them with design, or help manage their design projects with other vendors. We also use our extensive experience in search engine optimization and understanding customer journeys to ensure your navigation and website architecture is the best it can be.
Content marketing and blogging are powerful digital marketing tactics that every successful company must use effectively. Our content marketing team have seen the results that increased marketing through blogging and better blog management can generate for a company including higher search engine rankings, increased on-site engagement, higher numbers of social sharing, more time on site, directing people to key landing pages, lead generation and sales conversion. As part of our comprehensive digital marketing service, our team works with yours to ensure your content marketing and blogging efforts are being used to its fullest potential.
We specialize in a variety of lead generation and customer acquisition programs. Our services include, but are not limited to, creating and managing paid advertising, building organic search and content marketing, email marketing, referrals, list building, lead generation webinars, events, and more. Our team can deploy lead generation tactics that help to capture the interest of your target customers and move them into your sales pipeline.
We specialize in developing ad campaigns for a variety of platforms, including: Google AdWords, Bing and Outbrain placements, direct mail, radio, tv, mobile and print, as well as social network advertising in Facebook, LinkedIn, Instagram, Twitter and more. Amplifying your content through paid advertising is important if you want to be seen by your target audience. Most content is not strong enough to reach people organically. By using advertising tools to target people by industry, profession, company, behavior, geographic and interest targeting, you can increase your ad's relevance, improve engagement, and generate more qualified leads.
As you review your marketing efforts, you may ask some of these questions:
To be successful in your marketing efforts, you need additional resources. But instead of hiring full-time employees, it is often more economical to bring in an experienced team from outside your organization.
Our team can independently review every phase of your marketing operations to give you the insight you need. Then we can deliver the resources you need, such as:
The end goal for every business is to improve the quality and quantity of leads into its sales pipeline, and generate more revenue. We have worked with start-ups, small and mid-sized businesses, as well as large corporations. We have the technical expertise you need, as well as the marketing skills to tell your story and help you reach your marketing and sales goals.