We Can Help Improve Your Marketing Strategy and Implementation
To help build out a new marketing strategy, or improve an existing one, we start with a comprehensive marketing assessment. We get to know your business and its target audience, and conduct the necessary market research and demographic analysis. We also can provide audience personas and list research to improve the success of acquisition efforts.
Then we discuss your brand identity. Where are you in the market? What are you known for? And what do you want to be known for in the future? These conversations help ensure the right guidelines get developed.
The next step is to move into the strategy and planning phase. This is where we create the right kinds of marketing campaigns for your business.
Once the planning is done, we go into full implementation mode – serving as your creative engine, project manager, and highly detailed workers.
Customer / Buyer Personas
Customer personas or buyer personas are samples of who your target audience is for marketing and sales. They are important to build prior to any marketing plan, so you have a clear idea of who you are trying to communicate with, what messages will work best, and how, when and where you communicate.
- Gather Customer Data
- Interview Customers and Employees
- Build Out Detailed Customer Personas
Marketing Automation
Marketing automation is another service we provide. Ultimately, lead generation is what you are after. Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). By automating, you improve lead quality and improve communication by connecting all your channel marketing activities.
- Identify Best Provider For Your Business
- Solution Implementation
- Marketing Automation Training and Management
Website Design and Information Architecture
Over 80% of adults say that website design and the appearance of marketing materials is important, and over 70% say they will choose a product or service over competitors based on design. This is why we work with companies to either help them with design, or help manage their design projects with other vendors. We also use our extensive experience in search engine optimization and understanding customer journeys to ensure your navigation and website architecture is the best it can be.
- Website Design (Wordpress experts)
- Website Project Management
- Website Navigation and Information Architecture
Content Marketing
Content marketing and blogging are powerful digital marketing tactics that every successful company must use effectively. Our content marketing team have seen the results that increased marketing through blogging and better blog management can generate for a company including higher search engine rankings, increased on-site engagement, higher numbers of social sharing, more time on site, directing people to key landing pages, lead generation and sales conversion. As part of our comprehensive digital marketing service, our team works with yours to ensure your content marketing and blogging efforts are being used to its fullest potential.
- Purpose, Priorities and Goals
- Identify Your Audience
- Build Your Plan and Budget, and Execute
Generate Leads / Acquire Customers
We specialize in a variety of lead generation and customer acquisition programs. Our services include, but are not limited to, creating and managing paid advertising, building organic search and content marketing, email marketing, referrals, list building, lead generation webinars, events, and more. Our team can deploy lead generation tactics that help to capture the interest of your target customers and move them into your sales pipeline.
- Lead Generation Audit
- Digital and Mass Media Advertising
- Lead Generation Campaigns
Advertising
We specialize in developing ad campaigns for a variety of platforms, including: Google AdWords, Bing and Outbrain placements, direct mail, radio, tv, mobile and print, as well as social network advertising in Facebook, LinkedIn, Instagram, Twitter and more. Amplifying your content through paid advertising is important if you want to be seen by your target audience. Most content is not strong enough to reach people organically. By using advertising tools to target people by industry, profession, company, behavior, geographic and interest targeting, you can increase your ad's relevance, improve engagement, and generate more qualified leads.
- Creative Content Creation
- Advertising On Social Networks
- Pay Per Click Ads (Google AdWords, Outbrain, etc)
Every business is faced with different kinds of marketing, lead generation, and sales challenges.
As you review your marketing efforts, you may ask some of these questions:
- Has your target audience changed?
- Are you having trouble with lead warming campaigns to prospects?
- Are you generating a good amount of organic and paid traffic, but have low conversions?
- Do you want to introduce new products / services, but you're unsure what to offer?
- Are you struggling to automate your marketing communications?
- Do you need help producing compelling content or social media campaigns?
- Are your existing customer outreach programs not generating good results?
To be successful in your marketing efforts, you need additional resources. But instead of hiring full-time employees, it is often more economical to bring in an experienced team from outside your organization.
Our team can independently review every phase of your marketing operations to give you the insight you need. Then we can deliver the resources you need, such as:
- Building customer profiles
- Optimizing your website and landing pages
- Improving marketing automation and lead nurturing
- Providing in-depth data and analytics on campaign and website performance, and
- Creating engaging content marketing that improves traffic and lead conversion
The end goal for every business is to improve the quality and quantity of leads into its sales pipeline, and generate more revenue. We have worked with start-ups, small and mid-sized businesses, as well as large corporations. We have the technical expertise you need, as well as the marketing skills to tell your story and help you reach your marketing and sales goals.
Social Media, and Manage and Grow Online Community
Managed the GovWin social network for government contractors, and grew the network from 3,000 members to over 30,000 in 1 year. We also created the GovCon Virtual Roundtable series which had over 2,000 attendees, grew Twitter account by over 200%, and generated almost 5,000 unique video views in 1 year.
SEO, Content Marketing and Social Media
Creating content for K12's Learning Liftoff, SEO for the core site and other brands, and a social media campaign during Bully Prevention Month.
SEO and Website Management
We provided INSIGHT Into Diversity with SEO services and website management, and developed and deployed their new Campus Climate Surveys website.
SEO, Website Structure, and Content Marketing
We provided a wide range of marketing services that improved website traffic and qualified leads, as well as assisted in retention.
Social Web Tactics is a digital marketing and sales agency that has worked with schools, technology companies, government contractors, retailers, manufacturers, and more. Our clients include companies such as American Light Works, Calvert Education, Deltek, K-12, ISO-Group, and Strayer University. We are ready and able to help your school, company, or organization develop and execute a successful strategy that leads to business growth.
Contact us today to discuss your business needs.
