Dream and Succeed.

Social Web Tactics
Marketing That Unleashes Your Capabilities
And Grows Your Business

We are here to be the engine that moves your business forward.


Our focus is to identify your customer audience, and then deliver the technology, strategy, and tactics that convert audience into opportunities.

Before any marketing or selling takes place, every business must know their customer. We gather the data you need to build a successful marketing and sales strategy. Click to learn more.

Ranking high in search (Google, local, etc) is critical to your success. We can help with a site audit, local search, directories, and more, to help generate greater organic traffic to your website. Click to learn more.

Create the digital and print content you need to create interest in your company. We handle website copy, blog posts, emails, video production, graphic design and more. Click to learn more.

Business to business (B2B), and business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline. Click to learn more.

Promotion of your business requires knowledge of advertising laws and restrictions on social networks and ad platforms. We have promoted across AdWords, Facebook, LinkedIn, and others. Click to learn more.

Engaging with your audience on social media is important to your brand and business growth. We provide management and innovative ideas to help get your audience engaged online. Click to learn more.

Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). Are you using a marketing automation system?

Check out marketing automation services to learn more.


Information You Need To Make A Difference In Marketing

Our Monthly Industry Marketing Trends include a detailed looked at key industry trends, news, and marketing tactics that will help your business or organization better define its strategy and implement the right tactics for success.

Complete the form, and be sure to select the guide or guides that you are interested in receiving. Every month we will send you a guide.

Do not see a guide you want? Have other questions? Let us know.

Take a look at some of our industry data, close-up reports, and "how to" guides .

How The U.S. Military Uses Instagram

The different service branches of the U.S. Military have increased their use of social media, including Instagram. This page includes data and statistics of how they use Instagram.


We have provided marketing and automation support for a wide variety of businesses and organizations.

Business To Government Marketing

With competition growing every year, and prime contractors actively seeking more small and mid-sized business partners to deliver, your company needs every tactical advantage possible to identify opportunities and present your solutions to the government’s most pressing needs.

Our team has experience with B2G marketing, as well as lead generation for government contractors looking to establish teams for contracts or reach into government agencies.

By combining digital and traditional marketing methods, our team has generated hundreds of leads per engagement and helped companies expand their brand identity within the government space.

Education Marketing

Social Web Tactics provides marketing, customer acquisition and enrollment services for elementary and secondary schools, higher education and education technology companies.

We have a great deal of experience building sales and lead generation programs in the education marketplace, writing for the education market, and conducting secondary school marketing and higher education marketing campaigns.

Our work has included projects for Strayer University, K12, Calvert Education, Insight Into Diversity, Campus Climate Surveys, and other schools and education publications and resources.

Our team has improved enrollments and retention through better lead generation programs, increased social media engagement of teachers, parents and students, launched new products / services, strengthened and re-shaped brand messaging, and helped connect systems to generate better data and reporting.

Read our Discover The Social Web blog

We cover the latest trends in content marketing, social media, and marketing technology. Our team also provides tips on ways businesses can market more effectively.

Campus Climate Surveys Website
We are extremely excited to announce that our client, Campus Climate Surveys, launched its website in the latter part of 2016, along with several new services for diversity professionals in the higher education market. Growing Campus Diversity Is Fueling A Need For Greater Insight One of the most pressing issues for colleges and universities is
NBC News Chairman Andrew Lack Gets Megyn Kelly By Asking Her What She Wants
The NYT story that reports Megyn Kelly is leaving Fox News for NBC produced a really interesting paragraph at the end (it really should have been at the top of the article). According to a source, Andrew Lack, who is the chairman of NBC News, “won over Ms. Kelly by starting the talks with a
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Cybersecurity Best Practices
DISCLAIMER: The “Cybersecurity Best Practices” list below is part of the Joint Analysis Report (JAR) on alleged hacking conducted by entities of the Russian government. I made no contribution to this report or list, and made no changes to the content. The information is publicly available. If you are interested in reading the entire report,
Cinnabon's Carrie Fisher Tweet and America's Problem With Outrage
Following the death of Carrie Fisher, Cinnabon (a food staple for weary mall shoppers and a much needed sugar boost for long drives along the I-95 corridor), released a quick tribute to her on their Twitter account (see below). The picture was clever – having been done several months before during the May 4th “May
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US Military On Instagram
We all know how powerful Instagram has become. There are over 400 million active users on Instagram. Over 60% of users log in daily, making it the second most engaged network after Facebook. With such a large audience, it is no surprise the both the private sector and government are creating accounts and building Instagram communities to engage
GovCon - Government Contracting - Social Web Tactics
Today, Social Web Tactics has published a directory of LinkedIn groups that will be important to government contractors, as well as small and mid-sized business owners. The directory can be viewed at: http://socialwebtactics.com/government-contractor-groups-on-linkedin The directory contains over 50 groups that government contractors should consider joining if they are actively engaged in bidding for contracts with the


There is a lot that goes on in building out a strategic marketing plan for your company or organization. Below is a simple roadmap for how we work.

From planning to execution - our team will work with yours to get the right results.


We work with your team to build out customer / buyer personas, and compile a detailed list of your competition. Our analysis creates detailed profiles of who you are trying to message, and what your competitors are doing successfully.


The next step is to build out marketing and/or lead generation strategies that accomplish your goals and fit within your budget.


The last phases is execution - where we kick-off the plan and get to work with your team. We keep track of deadlines and milestones, manage activities, control quality and costs, and make sure we achieve our goals.