Dream and Succeed.

Social Web Tactics
Marketing That Unleashes Your Capabilities
And Grows Your Business

We are here to be the engine that drives your opportunities forward.

SOCIAL WEB TACTICS DIGITAL MARKETING SERVICES

Our focus is to identify your customer audience, and then deliver the technology, strategy, and tactics that convert audience into opportunities.

Before any marketing or selling takes place, every business must know their customer. We gather the data you need to build a successful marketing and sales strategy. Click to learn more.

Ranking high in search (Google, local, etc) is critical to your success. We can help with a site audit, local search, directories, and more, to help generate greater organic traffic to your website. Click to learn more.

Create the digital and print content you need to create interest in your company. We handle website copy, blog posts, emails, video production, graphic design and more. Click to learn more.

Business to business (B2B), and business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline. Click to learn more.

Promotion of your business requires knowledge of advertising laws and restrictions on social networks and ad platforms. We have promoted across AdWords, Facebook, LinkedIn, and others. Click to learn more.

Engaging with your audience on social media is important to your brand and business growth. We provide management and innovative ideas to help get your audience engaged online. Click to learn more.

Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). Are you using a marketing automation system?

Check out marketing automation services to learn more.

MONTHLY INDUSTRY MARKETING TRENDS

Information You Need To Make A Difference In Marketing

Our Monthly Industry Marketing Trends include a detailed looked at key industry trends, news, and marketing tactics that will help your business or organization better define its strategy and implement the right tactics for success.

Complete the form, and be sure to select the guide or guides that you are interested in receiving. Every month we will send you a guide.

Do not see a guide you want? Have other questions? Let us know.

Take a look at some of our industry data, close-up reports, and "how to" guides .

How The U.S. Military Uses Instagram

The different service branches of the U.S. Military have increased their use of social media, including Instagram. This page includes data and statistics of how they use Instagram.

SOME OF THE INDUSTRIES WE SERVE

We have provided marketing and automation support for a wide variety of businesses and organizations.

Business To Government Marketing

With competition growing every year, and prime contractors actively seeking more small and mid-sized business partners to deliver, your company needs every tactical advantage possible to identify opportunities and present your solutions to the government’s most pressing needs.

Our team has experience with B2G marketing, as well as lead generation for government contractors looking to establish teams for contracts or reach into government agencies.

By combining digital and traditional marketing methods, our team has generated hundreds of leads per engagement and helped companies expand their brand identity within the government space.

Education Marketing

Social Web Tactics provides marketing, customer acquisition and enrollment services for elementary and secondary schools, higher education and education technology companies.

We have a great deal of experience building sales and lead generation programs in the education marketplace, writing for the education market, and conducting secondary school marketing and higher education marketing campaigns.

Our work has included projects for Strayer University, K12, Calvert Education, Insight Into Diversity, Campus Climate Surveys, and other schools and education publications and resources.

Our team has improved enrollments and retention through better lead generation programs, increased social media engagement of teachers, parents and students, launched new products / services, strengthened and re-shaped brand messaging, and helped connect systems to generate better data and reporting.

Read our Discover The Social Web blog

We cover the latest trends in content marketing, social media, and marketing technology. Our team also provides tips on ways businesses can market more effectively.

Whats Happening To Twitter

It Is Killing Vine And Laying Off Staff. What Would Make Twitter Work?

Industry analysts may have expected it. Social media gurus don’t seem surprised. But the announcement that Twitter is killing off Vine has sparked a great deal of surprise among Vine and Twitter users, and renewed discussion (especially in light of planned layoffs that will total 9% of its workforce) about why Twitter is failing. And
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Blockchain

MIT Enterprise Forum Event: Blockchain Technology and Online Transactions

The MIT Enterprise Forum of Washington DC and Baltimore, Women in Housing and Finance and the George Washington University School of Business are partnering to offer their respective members and guests a special Blockchain technology program on October 18. Whether you are a novice or you have been immersed in the technology for several years
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Marijuana News Hub - Social Web Tactics

International Roundup On Marijuana News For September

This post, International Roundup On Marijuana News For September, originally appeared in the New Frontier CannaBit blog. The U.S. market continues to dominate news coverage. And with numerous marijuana legalization laws scheduled to be voted on in November, the news focus on these efforts and other stories won’t likely dissipate. However, there are some interesting
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Colorado Sign

Colorado Marijuana Businesses and Tourism Show Strong Growth

This post, Colorado Marijuana Businesses and Tourism Show Strong Growth, originally appeared in the New Frontier CannaBit blog. The business landscape in Colorado has changed dramatically since voters approved a constitutional amendment legalizing the sale of recreational marijuana in 2014. In Denver, for example, there are almost 400 listings for marijuana dispensaries in the popular
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2016 Election - President - Logo

Where Do The Presidential Candidates Stand On Marijuana Legalization?

This post, Where Do The Presidential Candidates Stand On Marijuana Legalization?, originally appeared in the New Frontier CannaBit blog. Pro-cannabis positions reflect changing American attitudes towards the issue For an election that has been defined by disagreements, harsh rhetoric, and historically high disapproval of the Democratic and Republican Party nominees, the 2016 Presidential Election also
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MIT Enterprise Forum - DC and Baltimore

MIT Enterprise Forum

I was very excited to connect with Matthew Falls in August. Matt is the Chapter President of the MIT Enterprise Forum for the Washington, DC and Baltimore regions. He is an expert in local government operations, budgeting, financing, workforce development and collaborative leadership. He worked for many years in various roles at the US Department of Commerce,
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A SIMPLE VIEW OF OUR STRATEGIC MARKETING PROCESS

There is a lot that goes on in building out a strategic marketing plan for your company or organization. Below is a simple roadmap for how we work.

From planning to execution - our team will work with yours to get the right results.

IDENTIFY YOUR AUDIENCE & COMPETITION

We work with your team to build out customer / buyer personas, and compile a detailed list of your competition. Our analysis creates detailed profiles of who you are trying to message, and what your competitors are doing successfully.

BUILD OUT YOUR MARKETING AND LEAD GENERATION STRATEGIES

The next step is to build out marketing and/or lead generation strategies that accomplish your goals and fit within your budget.

GET MARKETING!

The last phases is execution - where we kick-off the plan and get to work with your team. We keep track of deadlines and milestones, manage activities, control quality and costs, and make sure we achieve our goals.

OUR STRATEGIC PARTNERS

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