How The U.S. Military Uses Instagram
The different service branches of the U.S. Military have increased their use of social media, including Instagram. This page includes data and statistics of how they use Instagram.
Business To Government Marketing
With competition growing every year, and prime contractors actively seeking more small and mid-sized business partners to deliver, your company needs every tactical advantage possible to identify opportunities and present your solutions to the government’s most pressing needs.
Our team has experience with B2G marketing, as well as lead generation for government contractors looking to establish teams for contracts or reach into government agencies.
By combining digital and traditional marketing methods, our team has generated hundreds of leads per engagement and helped companies expand their brand identity within the government space.
Education Marketing
Social Web Tactics provides marketing, customer acquisition and enrollment services for elementary and secondary schools, higher education and education technology companies.
We have a great deal of experience building sales and lead generation programs in the education marketplace, writing for the education market, and conducting secondary school marketing and higher education marketing campaigns.
Our work has included projects for Strayer University, K12, Calvert Education, Insight Into Diversity, Campus Climate Surveys, and other schools and education publications and resources.
Our team has improved enrollments and retention through better lead generation programs, increased social media engagement of teachers, parents and students, launched new products / services, strengthened and re-shaped brand messaging, and helped connect systems to generate better data and reporting.
5 Important Trends In How Big Data Is Transforming Business
Wednesday, 10 August 2016
We have all heard that big data is transforming the way we live and how we conduct business. But how? And what is Big Data really mean? Put simply, Big Data is a popular term used to describe complex sets of information that require more advanced applications for processing and analyzing. In order to better
- Published in Big Data
Would You Try This Product: Pavlok Electric Wristband
Tuesday, 07 June 2016
Question: WOULD YOU TRY THIS PRODUCT? Pavlok is one-button wristband. When you are about to do something that is a bad habit, such as break your diet, you push the button and it sends a “safe and harmless ‘zap’ of electricity on your wrist.” The idea is that the shock of electricity, or the “unpleasant
- Published in Habit
Stop Saying No. Start Saying YES!
Thursday, 19 May 2016
Every once in a while I get an email from someone or have an interaction through work where I ask myself, “Why are you saying no?” I have run into this working at so many companies, and through consulting and political work. And the same types of people always give you their long list of
- Published in Productivity
Avoid Being Boring. Good Content Marketing Starts With Asking Questions
Friday, 20 November 2015
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
- Published in Content Marketing
How To Create A Content Marketing Strategy For Your Company
Thursday, 19 November 2015
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
- Published in Content Marketing
Maddon Visualized Success For Chicago Cubs
Wednesday, 14 October 2015
“I’ve visualized this. I’ve already visualized the next step. We’ll see how it all plays out. But you’ve got to be a little bit of a dreamer to make it all come true.” The above quote was from Joe Maddon, Chicago Cubs Manager, after his team won a playoff series last night against the St. Louis
- Published in Productivity
IDENTIFY YOUR AUDIENCE & COMPETITION
We work with your team to build out customer / buyer personas, and compile a detailed list of your competition. Our analysis creates detailed profiles of who you are trying to message, and what your competitors are doing successfully.
BUILD OUT YOUR MARKETING AND LEAD GENERATION STRATEGIES
The next step is to build out marketing and/or lead generation strategies that accomplish your goals and fit within your budget.
GET MARKETING!
The last phases is execution - where we kick-off the plan and get to work with your team. We keep track of deadlines and milestones, manage activities, control quality and costs, and make sure we achieve our goals.