Dream and Succeed.

Social Web Tactics
Marketing That Unleashes Your Capabilities
And Grows Your Business

We are here to be the engine that drives your opportunities forward.


Our focus is to identify your customer audience, and then deliver the technology, strategy, and tactics that convert audience into opportunities.

Before any marketing or selling takes place, every business must know their customer. We gather the data you need to build a successful marketing and sales strategy. Click to learn more.

Ranking high in search (Google, local, etc) is critical to your success. We can help with a site audit, local search, directories, and more, to help generate greater organic traffic to your website. Click to learn more.

Create the digital and print content you need to create interest in your company. We handle website copy, blog posts, emails, video production, graphic design and more. Click to learn more.

Business to business (B2B), and business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline. Click to learn more.

Promotion of your business requires knowledge of advertising laws and restrictions on social networks and ad platforms. We have promoted across AdWords, Facebook, LinkedIn, and others. Click to learn more.

Engaging with your audience on social media is important to your brand and business growth. We provide management and innovative ideas to help get your audience engaged online. Click to learn more.

Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%). Are you using a marketing automation system?

Check out marketing automation services to learn more.


Information You Need To Make A Difference In Marketing

Our Monthly Industry Marketing Trends include a detailed looked at key industry trends, news, and marketing tactics that will help your business or organization better define its strategy and implement the right tactics for success.

Complete the form, and be sure to select the guide or guides that you are interested in receiving. Every month we will send you a guide.

Do not see a guide you want? Have other questions? Let us know.

Take a look at some of our industry data, close-up reports, and "how to" guides .

How The U.S. Military Uses Instagram

The different service branches of the U.S. Military have increased their use of social media, including Instagram. This page includes data and statistics of how they use Instagram.


We have provided marketing and automation support for a wide variety of businesses and organizations.

Business To Government Marketing

With competition growing every year, and prime contractors actively seeking more small and mid-sized business partners to deliver, your company needs every tactical advantage possible to identify opportunities and present your solutions to the government’s most pressing needs.

Our team has experience with B2G marketing, as well as lead generation for government contractors looking to establish teams for contracts or reach into government agencies.

By combining digital and traditional marketing methods, our team has generated hundreds of leads per engagement and helped companies expand their brand identity within the government space.

Education Marketing

Social Web Tactics provides marketing, customer acquisition and enrollment services for elementary and secondary schools, higher education and education technology companies.

We have a great deal of experience building sales and lead generation programs in the education marketplace, writing for the education market, and conducting secondary school marketing and higher education marketing campaigns.

Our work has included projects for Strayer University, K12, Calvert Education, Insight Into Diversity, Campus Climate Surveys, and other schools and education publications and resources.

Our team has improved enrollments and retention through better lead generation programs, increased social media engagement of teachers, parents and students, launched new products / services, strengthened and re-shaped brand messaging, and helped connect systems to generate better data and reporting.

Read our Discover The Social Web blog

We cover the latest trends in content marketing, social media, and marketing technology. Our team also provides tips on ways businesses can market more effectively.

We have all heard that big data is transforming the way we live and how we conduct business. But how? And what is Big Data really mean? Put simply, Big Data is a popular term used to describe complex sets of information that require more advanced applications for processing and analyzing. In order to better
Pavlok Electric Wrist Band - Habit Formation
Question: WOULD YOU TRY THIS PRODUCT? Pavlok is one-button wristband. When you are about to do something that is a bad habit, such as break your diet, you push the button and it sends a “safe and harmless ‘zap’ of electricity on your wrist.” The idea is that the shock of electricity, or the “unpleasant
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There Are No Limits
Every once in a while I get an email from someone or have an interaction through work where I ask myself, “Why are you saying no?” I have run into this working at so many companies, and through consulting and political work. And the same types of people always give you their long list of
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Avoid Boring Content Marketing
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
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How To Create Content Marketing Strategy For Your Company - Michael Hackmer - Social Web Tactics
Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to build an effective strategy. Others struggle with implementing a content marketing plan. And almost everyone has
Joe Maddon - Chicago Cubs - Visualized Success
“I’ve visualized this. I’ve already visualized the next step. We’ll see how it all plays out. But you’ve got to be a little bit of a dreamer to make it all come true.” The above quote was from Joe Maddon, Chicago Cubs Manager, after his team won a playoff series last night against the St. Louis


There is a lot that goes on in building out a strategic marketing plan for your company or organization. Below is a simple roadmap for how we work.

From planning to execution - our team will work with yours to get the right results.


We work with your team to build out customer / buyer personas, and compile a detailed list of your competition. Our analysis creates detailed profiles of who you are trying to message, and what your competitors are doing successfully.


The next step is to build out marketing and/or lead generation strategies that accomplish your goals and fit within your budget.


The last phases is execution - where we kick-off the plan and get to work with your team. We keep track of deadlines and milestones, manage activities, control quality and costs, and make sure we achieve our goals.