Webinars

Join us for virtual events on marketing and communications.

Upcoming Programs and Webinars

This page contains a schedule of upcoming webinars and podcasts that we are hosting. Questions? Ideas for a program? Please e-mail us at: getstarted@socialwebtactics.com.

Weekly Program: 30 MINUTES OF MARKETING

Hosted by Michael Hackmer

30 Minutes of Marketing
Hosted by Michael Hackmer

Starting on January 11, 2023, join Michael Hackmer each Wednesday morning for "30 Minutes of Marketing"

Each week, Hackmer will focus on a different aspect of marketing, from strategies and trends to specific tactics.

You can view detailed summaries of each week's program on this page.

Questions about a past or upcoming episode? Ideas for a future program? Or do you want to be considered for an interview on a program? Let us know by sending an e-mail to: getstarted [at] socialwebtactics [dot] com

This is a FREE weekly webinar, but registration is required to attend the LIVE event. There is no registration required to view the on-demand videos on the website, or social media channels such as YouTube and Vimeo.

Next Episode Date: January 11, 2023

Day: Wednesday

Time: 8:30 AM Eastern / 5:30 AM Pacific

If this discussion takes place too early or you have a conflict, register anyway so you can view on-demand at a better time.

Webinar

Ideas for Your Next Marketing or Communications Campaign

Ideas for Your Next Marketing or Communications Campaign

Ever look at your marketing or communications campaigns and think, "I think we did that last year... And maybe... Every year for the last 10 years before that."?

Well, we are here to help you break out of dull marketing and come up with some more creative ideas. Including those ideas that you can deliver with a limited budget and small staff.

During this webinar and in its associated guide, Michael Hackmer will explore many creative ways you get or create content for your business, organization or government agency. Hackmer will identify the most scalable / repeatable tactics as well as those that won't break your budget. By the end of the webinar, you will have a helpful resource list that you can use right away to start having an immediate impact on your marketing efforts.

There also will be time to answer questions at the end of the event.

Date: October 4, 2022

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Webinar

How To Use Search Engine Optimization To Create Effective Content

How To Use Search Engine Optimization To Create Effective Content

Search engines are our answer engines. Whatever we need, wherever we are, and at any time, we use search engines to find the information we are looking for.

Despite the power and universal use, many businesses don't know how to leverage search engine optimization (also known as SEO) to create content. Many companies may use SEO to validate or improve what has been created or is planned, but there are ways to use the trends and data within SEO research to actually create a content plan that helps improve your performance in search results and receive more organic traffic to your website.

p>During this webinar, Michael Hackmer will walk through some examples using SEMRush and other tools to showcase how SEO can be used to create effective content for your business or organization.

There will be time for a "Question and Answer" session following the presentation.

Date: October 18, 2022

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Webinar

How To Create A Successful Lead Generation Webinar

How To Create A Successful Lead Generation Webinar

Lead generation and sales are the name of the game for every business. And one of the best tactics any marketing and sales team can use is to create a Webinar.

However, the COVID pandemic has pushed everyone to virtual events and meetings, creating what has become known as "Zoom Fatigue." To be successful with your webinars, you need even more attention to detail - from the title and topic of your event to audience acquisition and how you incentivize people who register to ensure they attend.

During this event, Michael Hackmer is going to get into the essential elements of how you can create a successful Webinar for your business or organization. I'm going to talk about topic selection, audience, promotion, content, ways to fight online meeting fatigue, and more.

There will be time for a "Question and Answer" session following the presentation.

If you've been thinking about creating a Webinar, but were unsure about whether or not you could pull it off, or if you have a Webinar program that you want to improve, this event will be perfect for you.

Date: November 1, 2022

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Webinar

Government Trends for 2023

Government Trends for 2023

Since the onslaught of the COVID-19 pandemic, governments across the world have been making changes to adapt to needs of their citizens.

Now as countries have adapted, what trends took shape in government in 2022? And what new trends does government need to anticipate for 2023?

This Webinar and its associated report identifies key trends and makes recommendations for both federal, state and local government agencies, as well as government contractors, on what to prepare for in the near future.

There will be time for questions at the end of the event.

Date: December 6, 2022

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Let's Do It Together.

Every marketing campaign is a carefully planned mission with one goal in mind: success.

TOP