Webinars

Join us for virtual events on marketing and communications.

Upcoming Programs and Webinars

This page contains a schedule of upcoming webinars and podcasts that we are hosting. Questions? Ideas for a program? Please e-mail us at: getstarted@socialwebtactics.com.

Webinar

How To Create Snackable Content that is Effective

Date: October 13, 2023

Day: Friday

Time: 8:30 AM Eastern / 5:30 AM Pacific

Cost: Free

Note: Event will be recorded and made available on-demand

How To Create Snackable Content that is Effective

Today, audiences are trying to gain as much knowledge as possible, but have less time to engage. Therefore, people prefer content that is both informative as well as concise. This is the age of snackable content.

During this webinar, we will cover:

  • Key characteristics and benefits of snackable content
  • Strategies for effective snackable content
  • Examples that you can use
  • How you can measure the results from your content

There will be time for a "Question and Answer" session following the presentation.

If you've been thinking about creating content that is shorter but still engaging, this event will be perfect for you.

Webinar

How To Use Search Engine Optimization To Create Effective Content

Date: October 27, 2023

Day: Friday

Time: 8:30 AM Eastern / 5:30 AM Pacific

Cost: Free

Note: Event will be recorded and made available on-demand

How To Use Search Engine Optimization To Create Effective Content

Search engines are our answer engines. Whatever we need, wherever we are, and at any time, we use search engines to find the information we are looking for.

Despite the power and universal use, many businesses don't know how to leverage search engine optimization (also known as SEO) to create content. Many companies may use SEO to validate or improve what has been created or is planned, but there are ways to use the trends and data within SEO research to actually create a content plan that helps improve your performance in search results and receive more organic traffic to your website.

During this webinar, Michael Hackmer will walk through ways you can use a SEO platform (SEMRush) to improve your content creation process and create more effective content for your audience.

Agenda includes:

  • Keyword Research
  • Content Research and Gap Analysis
  • Competitor Analysis
  • On-Page SEO
  • Audience Intent and more.

There will be time for a "Question and Answer" session following the presentation.

Webinar

How To Use ChatGPT for Business (An Introduction)

Date: November 10, 2023

Day: Friday

Time: 8:30 AM Eastern / 5:30 AM Pacific

Cost: Free

Note: Event will be recorded and made available on-demand

How To Use ChatGPT for Business (An Introduction)

As artificial intelligence (AI) continues to grow in popularity. One of the most talked-about AI platforms has been OpenAIs ChatGPT, which has emerged as a powerful productivity tool for people and businesses.

During this webinar, we will discuss how a business can harness the capabilities of ChatGPT for their marketing, research, sales, and other business operations.

We will cover:

  • What is ChatGPT?
  • How can ChatGPT be used for marketing, research and data analysis, sales and customer support, and internal business operations.
  • What steps do you need to take to implement ChatGPT in your business?
  • Advantages and disadvantages you need to anticipate, and
  • What are some use cases for using ChatGPT in the business world?

There will be time for a "Question and Answer" session following the presentation.

Webinar

How To Create A Webinar for Demand and Lead Generation

Date: December 1, 2023

Day: Friday

Time: 8:30 AM Eastern / 5:30 AM Pacific

Cost: Free

Note: Event will be recorded and made available on-demand

How To Create A Webinar for Demand and Lead Generation

Lead generation and sales are the name of the game for every business. One of the best tactics any marketing and sales team can use is to generate leads and increase awareness is to hold a Webinar. However, creating a successful webinar for demand generation and lead generation involves a mix of content planning, effective promotion, and seamless execution. To be successful, you need more than a compelling topic and good content.

During this event, Michael Hackmer is going to get into the essential elements of how you can create a successful Webinar for your business or organization. The event will cover:

  • Identifying your target audience
  • Defining your objectives, goals and how you will determine success
  • Choosing the right topic
  • Finding the right platform for your event
  • Creating compelling content for your audience
  • Promoting your event to build an audience, and
  • Setting up your post-event strategy

There will be time for a "Question and Answer" session following the presentation.

If you've been thinking about creating a Webinar, but were unsure about whether or not you could pull it off, or if you have a Webinar program that you want to improve, this event will be perfect for you.

Let's Do It Together.

Every marketing campaign is a carefully planned mission with one goal in mind: success.

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