Podcasts and Webinars

Join us for programs and virtual events that cover marketing and communications.

Upcoming Programs and Webinars

This page contains a schedule of upcoming webinars and podcasts that we are hosting. Questions? Ideas for a program? Please e-mail us at: getstarted@socialwebtactics.com.

Weekly Program: 30 MINUTES OF MARKETING

Hosted by Michael Hackmer

30 Minutes of Marketing
Hosted by Michael Hackmer

Starting in September, join Michael Hackmer each Friday morning for "30 Minutes of Marketing"

Each week, Hackmer will focus on a different aspect of marketing, from strategies and trends to specific tactics.

You can view detailed summaries of each week's program on this page.

Questions about a past or upcoming episode? Ideas for a future program? Or do you want to be considered for an interview on a program? Let us know by send an email to: getstarted@socialwebtactics.com

This is a FREE weekly webinar, but registration is required to attend the LIVE event. There is no registration required to view the on-demand videos on the website, or social media channels such as YouTube and Vimeo.

Next Episode Date: September 10, 2021

Day: Friday

Time: 8:00 AM Eastern / 5:00 AM Pacific

If this discussion takes place too early or you have a conflict, register anyway so you can view on-demand at a better time.

Webinar

Creative Ways To Get and Create Content

Creative Ways To Get and Create Content

Creating compelling content can be a time-consuming process.

It can be difficult for companies and organizations with small teams and limited resources to consistently create compelling and engaging content on a consistent basis.

During this webinar, Michael Hackmer will explore many creative ways you get or create content for your business, organization or government agency. Hackmer will identify the most scalable / repeatable tactics as well as those that won't break your budget. By the end of the webinar, you will have a helpful resource list that you can use right away to start having an immediate impact on your marketing efforts.

There also will be time to answer questions at the end of the event.

Date: September 21, 2021

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Webinar

How To Create A Successful Lead Generation Webinar

How To Create A Successful Lead Generation Webinar

Lead generation and sales are the name of the game for every business. And one of the best tactics any marketing and sales team can use is to create a Webinar.

However, the COVID pandemic has pushed everyone to virtual events and meetings, creating what has become known as "Zoom Fatigue." To be successful with your webinars, you need even more attention to detail - from the title and topic of your event to audience acquisition and how you incentivize people who register to ensure they attend.

During this event, Michael Hackmer is going to get into the essential elements of how you can create a successful Webinar for your business or organization. I'm going to talk about topic selection, audience, promotion, content, ways to fight online meeting fatigue, and more.

There will be time for a "Question and Answer" session following the presentation.

If you've been thinking about creating a Webinar, but were unsure about whether or not you could pull it off, or if you have a Webinar program that you want to improve, this event will be perfect for you.

Date: October 5, 2021

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Webinar

How To Use Search Engine Optimization To Create Effective Content

How To Use Search Engine Optimization To Create Effective Content

Search engines are our answer engines. Whatever we need, wherever we are, and at any time, we use search engines to find the information we are looking for.

Despite the power and universal use, many businesses don't know how to leverage search engine optimization (also known as SEO) to create content. Many companies may use SEO to validate or improve what has been created or is planned, but there are ways to use the trends and data within SEO research to actually create a content plan that helps improve your performance in search results and receive more organic traffic to your website.

p>During this webinar, Michael Hackmer will walk through some examples using SEMRush and other tools to showcase how SEO can be used to create effective content for your business or organization.

There will be time for a "Question and Answer" session following the presentation.

Date: October 19, 2021

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Webinar

How To Identify the Right Target Audience

How To Identify the Right Target Audience

Identifying the right target audiences for your products, services, or solutions is one of the most vital pieces of a successful marketing strategy.

Any marketing effort that relies on mass messaging to a broad audience will be less successful than reaching the right people, with the right message, at the right time.

During this webinar, Michael Hackmer will discuss how you define your target audience and how to find them.

There will be time for a "Question and Answer" session following the presentation.

Date: November 2, 2021

Day: Tuesday

Time: 1:00 PM Eastern / 10:00 AM Pacific

Cost: Free

Let's Do It Together.

Every marketing campaign is a carefully planned mission with one goal in mind: success.

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