Search Engines Are How People Find What They Are Looking For
Search engines are answer engines. Whether you are a business, a government agency, or an organization - at the heart of your mission is to reach people who are looking for what you provide. Our strategy is to optimize your website and its content so that your audience can easily find what they want.
What is Search Engine Optimization (SEO)?
Learn what search engine optimization (SEO) is and how you should be practicing it across your website.
Content and Search Engine Optimization Services that Amplify Your Messages
Our tailored solutions are designed to meet your organization's goals of establishing authority in the marketplace, growing traffic, and delivering services or solutions to people who need what you provide.
Using a variety of tools, we conduct a complete audit of your website. Our audit consists of a deep dive into the technical functionality of your website and server, webpages, mobile, competitors, backlinks, and more. The outcome is a series of detailed reports, recommendations, and tasks for fixing errors. This process, on average, lasts 60 to 90 days.
We don't just look for the most searched keywords in Google - we look for the words that best align to the intent and interest of your audience, as well as to your organization's mission. Using various tools and our expertise (between 10 and 20 years on average), we conduct detailed keyword research as well as competitor analysis.
Competitors in search engines are not just rival businesses. For your organization to be successful in ranking highly in search engine results, you need to identify all sources of competition. Media, organizations, government agencies, businesses, directories and more may have content that is preventing you from being more successful. Our competitor analysis identifies where your are challenges are and how to achieve success.
A link audit allows us to identify toxic inbound links as well as identify opportunities for link building. First, we look at the sites that have very low domain authority or are labeled as spammers that link to your site. These sites will lower your domain authority and reduce your ability to rank higher search engines, and they must be disavowed. Second, we look at how you are linking to other sites and what content may generate higher-quality inbound links.
In our website usability analysis, we look at data, on-site customer experience, and the overall architecture to determine how usable your website is for your audience. We ask questions such as: Is the navigation optimal? Can people with disabilities get what they need? Do you have broken links or poor experiences? Our comprehensive analysis includes competitors, direct user feedback, and recommendations for improvement.
Video and Image Optimization
As part of our search engine optimization and content optimization services, we review how your videos and images are indexed and tagged on your website. Often times, people do not optimize these digital assets, which reduces the value of a webpage in search engine results. We review and optimize videos and images to help improve page performance.
As part of any content and search optimization project, we work with our partners on ensuring their website analytics and Google Search Console accounts are set-up properly and optimized for success. Obtaining data on website traffic and search is a critical component to our work.
We help ensure your content is optimized for search engines as well as your audience. This is a minimum of a 3-month project, but ideally a longer-term engagement to ensure that all your customer-facing digital assets are not just technically structured well, but also written well.
Once the first set of reports and recommendations have been completed, the reporting does not end. With every engagement, we continuously monitor website performance, site analytics, keywords, competitors and other data points to ensure that changes are producing positive results.
Thought Leadership on SEO
Our mission is to provide businesses, organizations and government with insights into trends and solutions for better communication and engagement. Here are some of our latest assets.