Marketing Services

Inbound Marketing and Outbound Marketing
For Your Business, Organization, or Government Agency

IDENTIFY YOUR AUDIENCE

Before any marketing or selling takes place, every business must know their customer. We gather the data you need to build a successful marketing and sales strategy.

RESEARCH

We start by gathering some basic insights on your industry and marketplace, and then dive into researching the market and its competitors in greater detail. This helps us to build a foundation for additional discovery.

INTERVIEWS

Once we have some of the details, we get into the interview phase of the discovery process. Interviews of your customers and your internal staff are essential to understanding both your target audience and your marketing operations. We also may interview prospects and customers of your competitors (if they are willing).

PROFILES

The final phase is building the customer / buyer personas, and then connecting them to either your existing marketing operations, or, outline strategies that will better communicate your offerings to your audience. The key to this phase is developing a “plan for action.”

Who is going to buy from you? What are their motivations and needs? What propels them into action? Are they driven by habit, planning, or urgent needs?

We gather the data you need to build a successful marketing and sales strategy, because we know you need these and other questions answered. Our team is focused on going beyond the demographics, and getting to the data points that tell you how people take action, when, and why. This way - you can build a blueprint for influencing that action, so your company has a chance to win their business.

OPTIMIZE YOUR WEBSITE

Ranking high in search (Google, local, etc) is critical to your success. We can help with a site audit, local search, directories, and more, to help generate greater organic traffic to your website.

ANALYSIS

Your customers are not an algorithm. In our view, every project needs to start with people - specifically - your customers and your competitors. We get into your target audience, your products / services, and how your competition is structuring their marketing operations. Our goal is to optimized around the right message: the message that attracts your customers.

SITE AUDIT

A SEO audit is critical to gain insight into your website's most critical technical and content issues that are impacting your ranking in search engines. We look at how your site is coded, page structure, keywords, content and more, as well as gather customer and competitor information, to highlight where you are missing opportunities for organic traffic.

KEYWORDS

After we review audience and conduct a site audit, the next step is keyword and phrase research. We analyze your current website, review customer interests and popular search terms, and then review the websites of your competitors to ensure we have identified the most comprehensive list of words and phrases. We then use that list to map the keywords and phrases to your audience interests and your offerings.

Search engines are our answer engines. If you are not in the first tier of search results, your organization will not be found by your target audience.

Our goal is to identify the keywords and phrases that connect with your audience, and then optimize your site so that its context and structure best match what people are searching for - earning you the visibility you need.

CONTENT MARKETING

Effective content marketing is essential to telling your story and attracting customers to your business. We specialize in content marketing that grabs the attention of your audience. We want to engage people on-line and in-person, and encourage them to take an interest in your company.

CONTENT CREATION

Content creation and SEO need to work seamlessly together. We can produce content for your company or organization and connect it to the keywords you want to be optimized around and your customer needs. We conduct a complete content audit and inventory, deliver a competitive analysis, and also build out a detailed editorial calendar with content that is designed to attract your target audience.

VIDEOS

Every company (big or small) thinks video production and graphic design is too costly, too time consuming or both. But telling your story in an engaging video or graphic is critical for the success of your brand. We can help with storyboarding, filming, and production, as well as graphic design, to develop the content you need.

GRAPHICS

Every company (big or small) thinks video production and graphic design is too costly, too time consuming or both. But telling your story in an engaging video or graphic is critical for the success of your brand. We can help with storyboarding, filming, and production, as well as graphic design, to develop the content you need.

Content marketing is when you create and distribute valuable and relevant content to your audience with the goal of increasing interest in your product or services. But what does a successful content marketing strategy look like? And how can a company with limited time and resources implement it?

MARKETING AUTOMATION

By automating, you improve lead quality and improve communication by connecting all your channel marketing activities. If you want to drive more sales opportunities from your leads, then talk with SWT.

IDENTIFY PROVIDER

The market for marketing automation has grown. As a result, there are more companies than ever before – and new solutions launching. Should you use HubSpot, Marketo, Agile, Influsionsoft, or another system? We know the best enterprise to small business solutions, so we can get you started with the right solution for your current needs, future growth, and budget.

IMPLEMENT SOLUTION

Not every company has staff to support a marketing automation system implementation. We have experience in a wide variety of systems, and can not only take on that burden, but also help provide your internal team with the training it needs at no extra cost.

MANAGE SOLUTION

There are many features and functions within marketing automation solutions that allow you to integrate all your channel marketing activities, such as email and lead capture from online forms. We have a highly trained team that provide support or take on much of the day-to-day management of your marketing automation for less than the cost of a full-time employee.

Marketing automation increases sales productivity (14.5%) while reducing marketing overhead (12.2%).

When your marketing campaigns are working, you are attracting interest to what your sell. But not everyone is ready to buy a product or service. Marketing automation allows you to collect data on your prospective customers to determine what they are interested in. It then allows you to create workflows so you can nurture them with information that is relevant to their interests and needs.

LEAD GENERATION

When it comes to B2B or B2G lead generation we know the methods that produce the best results. Our focus is on improving your lead generation efforts through strong marketing communications, channel integration, and measurement. Take a look at what we have to offer, and let's talk about your company and its needs.

B2B and B2G Webinars

Companies often lack the internal resources and expertise to plan, organize and implement a successful B2B and B2G Webinar program. This can generate disappointing results despite the cost savings to the marketing budget and bottom line. We have over 10 years experience creating targeted, “challenge-market-solution” styled Webinars that bring strategic partners together and highlight the value of your company’s offerings.

OUTBOUND CALLING

Outbound calling is often a necessary part of lead generation, or as part of Webinar and event management. We work with companies to prepare before any calling is started. In other cases, we work with third-parties to manage their calling activities. We work with a high-level of professionalism, and make sure everyone making outbound calls is trained and knowledgeable about both the company and subject matter to ensure credibility.

CONFERENCES

Nothing beats a personal touch, and event marketing is another area where the team at Social Web Tactics can assist your business in creating, promoting and managing an event for lead generation and education purposes. We have extensive experience with trade shows having worked in some of the leading shows for industries such as retail, housewares, media, food, technology, and more.

Business to business (B2B), and business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline.

By using our team of specialists, Social Web Tactics can deploy lead generation tactics that help to capture the interest of your target customers and move them into your sales pipeline. We use a wide variety of methods, including content marketing, anonymous user tracking, analytics, webinars and more, to help build your digital presence and ensure people see the story you want them to see.

ADVERTISING

Advertising is applying creative ideas into effective messages that generate interest, and influence people into action. As the competition becomes more intense, advertising will play an increasingly crucial role for your company's success.

CREATIVE ADVERTISING

Whether it is a blog post, special discount program, product announcement or new industry data, we know how to produce content for your company's advertising campaigns. We have done everything from product or service brochures to social media campaigns, from large scale ad campaigns to trade show booth designs.

SOCIAL MEDIA ADS

Amplifying your content through paid social media advertising is important if you want to be seen by your target audience. Most content is not strong enough to reach people organically. By using advertising tools within social networks, such as industry, profession, company, behavior, geographic and interest targeting, you can increase your ad's relevance, improve engagement, and generate more qualified leads.

PPC ONLINE ADS

Pay per click ads through AdWords, and using distribution networks like Outbrain, Taboola, and Adsense, are important online advertising tools for your business. Depending on budget and audience, AdWords will allow you to focus on a person's search intent, whereas Outbrain is more about reaching people consuming content that is similar in context.

We specialize in developing ad campaigns for a variety of platforms, including: Google AdWords, Bing and Outbrain placements, direct mail, radio, tv, mobile and print, as well as social network advertising in Facebook, LinkedIn, Instagram, Twitter and more.

We also help companies with sponsorships and media buying for TV, radio, and print publications. For government contractors, this could be sponsoring a MRO event or local radio buy, whereas for other companies, it could mean a series of ads in trade journals. Our team can plan, execute, and measure your mass media campaigns.

SOCIAL MEDIA

Listen and engage. Smart social media tells your story, builds your brand, and grows your audience. We have managed social media campaigns for companies like Deltek, K12, Strayer University, and more. We know how to create content that engages people online, and gets the conversation going.

LISTENING

Listening is always a critical first step in social media marketing. In order to participate in conversations, you need to know what the key topics are, and how people interact with one another online.

INFLUENCER IDENTIFICATION

Every industry is filled with important influencers. From education to retail, travel to technology, and business to government, there are experts and there are people who drive the tone of online conversations. We will identify the key influencers for your target audience, and build a plan for engagement.

ENGAGEMENT & PROMOTION

Once we have listened and identified the key influencers, we will build and execute an engagement plan for your business - and target the right social networks that will reach your audience. We also promote your content through online advertising.

Every business owner knows that they need to use social media to engage their audience. The exposure generated and ability to connect with people has everyone trying to figure out what their social media strategy should be and how they measure it.

However, it is in the setting up of a social media strategy where most businesses fail.

The Social Media team at Social Web Tactics is specially trained to help businesses connect with other businesses and consumers in social networks – be they established networks like Facebook or online communities you have grown.

We have worked in unique business-to-business networks designed for the public and private sector, as well as consumer-driven and personalized networks built around a diverse set of interests. Analyzing online interactions, interests and needs, and mapping strategies and tactics is what we do best.

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