Social Media Statistics

An Ongoing Collection of Data
On The World's Leading Social Media Networks

Facebook Statistics

Despite some decline in use by certain age demographics, and a recent campaign to delete Facebook accounts promoted by large brands, Facebook still remains the largest and more influential social network in the world.

For marketers, advertisers, and users, there are questions about what exactly is Facebook's reach, as well as its strengths and weaknesses. People still want to know the answers to questions, such as: "Who predominantly uses Facebook and why?" "When are the best times to share content or reach your audience?" What kinds of content performs best?" And more.

Facebook Statistics

Detailed Summary: Facebook Statistics and Data

Data is collected from Facebook's corporate reports, as well as various industry sources. Citations provided whenever possible. We are not responsible for third-party data.


  • 1.18 billion daily active users on average for September 2016. In November, there were 1.79 billion monthly active Facebook users. The November number is a 16 percent increase year over year.
  • 1.09 billion mobile daily active users on average for September 2016
  • 1.79 billion monthly active users as of September 30, 2016
  • 1.66 billion mobile monthly active users as of September 30, 2016
  • Approximately 84.9% of our daily active users are outside the US and Canada

All data above is reported by Facebook.

Gender Breakdown Among Facebook Users

(As of 1/10/2017)

  • Male (43%)
  • Female (57%)

Annual Income Range of Facebook Users

(As of 1/10/2017)

  • Less than $25,000 / Year (9%)
  • $25,000 to $49,000 / Year (33%)
  • $50,000 to $99,000 / Year (47%)
  • $100,000 or More / Year (11%)

Which social network / platform has the most active users?

(Data collected from various third-party sources. Last updated 1/7/2017. Data calculated by Social Web Tactics)

  • Facebook (1.18 Billion Active Users / Month)
  • Google+ (110 Million Active Users)
  • WhatsApp (# of Active Users)
  • Tumblr (# of Active Users)
  • Instagram (# of Active Users)
  • Twitter (# of Active Users)
  • Baidu Tieba (# of Active Users)
  • Pinterest (# of Active Users)
  • LinkedIn (# of Active Users)
  • Gab (# of Active Users)
  • Google +(# of Active Users)
  • YouTube (# of Active Users)
  • Viber (# of Active Users)
  • Snapchat (# of Active Users)
  • Sina Weibo (# of Active Users)
  • WeChat (# of Active Users)
  • Reddit (# of Active Users)

Social Web Tactics is a digital marketing and sales agency that creates dynamic research reports, and conducts detailed analysis on industry trends covering a wide variety of industries and audiences. Interested in gathering greater insights and developing new strategies for your business? We are ready and able to help your company develop and execute a successful strategy that leads to greater growth.

Contact us today to discuss your business needs: +1-703-362-1586