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"The World Is But A Canvas
To Our Imagination." - Henry David Thoreau

Are You Ready for Content Marketing?

Ready for Content Marketing
  There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how
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Social Media Managers Need To Be Careful When Using Humor And Outline Engagement Scenarios For Management Approval Before They Happen

Social Media
It all started with an innocent tweet from a Frederick County Public School (FCPS) student. The social media manager for the FCPS social media pages, Katie Nash, responded by tweeting: The tweet was popular. It received over 1,100 retweets, and over 1,400 “likes” in Twitter. The student who Ms. Nash engaged with online tweeted later
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Campus Climate Surveys Website Launched With Diversity Surveys and Consulting Services

Campus Climate Surveys Website
We are extremely excited to announce that our client, Campus Climate Surveys, launched its website in the latter part of 2016, along with several new services for diversity professionals in the higher education market. Growing Campus Diversity Is Fueling A Need For Greater Insight One of the most pressing issues for colleges and universities is
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NBC News Chairman Andrew Lack Gets Megyn Kelly By Asking Her What She Wants

NBC News Chairman Andrew Lack Gets Megyn Kelly By Asking Her What She Wants
The NYT story that reports Megyn Kelly is leaving Fox News for NBC produced a really interesting paragraph at the end (it really should have been at the top of the article). According to a source, Andrew Lack, who is the chairman of NBC News, “won over Ms. Kelly by starting the talks with a
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Cybersecurity Best Practices From The FBI and Homeland Security

Cybersecurity Best Practices
DISCLAIMER: The “Cybersecurity Best Practices” list below is part of the Joint Analysis Report (JAR) on alleged hacking conducted by entities of the Russian government. I made no contribution to this report or list, and made no changes to the content. The information is publicly available. If you are interested in reading the entire report,
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Social Media Lesson: Cinnabon’s Carrie Fisher Tweet And America’s Problem With Outrage

Cinnabon's Carrie Fisher Tweet and America's Problem With Outrage
Following the death of Carrie Fisher, Cinnabon (a food staple for weary mall shoppers and a much needed sugar boost for long drives along the I-95 corridor), released a quick tribute to her on their Twitter account (see below). The picture was clever – having been done several months before during the May 4th “May
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Social Web Tactics Releases Data On How The U.S. Military Uses Instagram

US Military On Instagram
We all know how powerful Instagram has become. There are over 400 million active users on Instagram. Over 60% of users log in daily, making it the second most engaged network after Facebook. With such a large audience, it is no surprise the both the private sector and government are creating accounts and building Instagram communities to engage
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Government Contractor Groups On LinkedIn

GovCon - Government Contracting - Social Web Tactics
Today, Social Web Tactics has published a directory of LinkedIn groups that will be important to government contractors, as well as small and mid-sized business owners. The directory can be viewed at: https://socialwebtactics.com/government-contractor-groups-on-linkedin The directory contains over 50 groups that government contractors should consider joining if they are actively engaged in bidding for contracts with the
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It Is Killing Vine And Laying Off Staff. What Would Make Twitter Work?

Whats Happening To Twitter
Industry analysts may have expected it. Social media gurus don’t seem surprised. But the announcement that Twitter is killing off Vine has sparked a great deal of surprise among Vine and Twitter users, and renewed discussion (especially in light of planned layoffs that will total 9% of its workforce) about why Twitter is failing. And
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MIT Enterprise Forum Event: Blockchain Technology and Online Transactions

Blockchain
The MIT Enterprise Forum of Washington DC and Baltimore, Women in Housing and Finance and the George Washington University School of Business are partnering to offer their respective members and guests a special Blockchain technology program on October 18. Whether you are a novice or you have been immersed in the technology for several years
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