Social Web Tactics - Virginia SEO - Digital Marketing Agency

Our Social Web University is a series of Webinars and in-person sessions designed to provide you and your team with blueprints for greater marketing and business success. All events are free, unless otherwise noted, and materials are available to everyone who registers for an event. View our upcoming Social Web University events below. Questions? Call us at: 703-362-1586.


HOW TO CREATE A CONTENT MARKETING STRATEGY FOR YOUR COMPANY

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When:

November 18, 2015
From 1:00 pm to 2:00 pm Eastern / 10:00 am to 11 am Pacific

Where:

Click To Register

Speaker:

Michael J. Hackmer
Founder and Chief Digital Strategist, SWT
LinkedIn Profile – Let’s Connect!

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You will learn:

  • What is content marketing and how it is valuable
  • How to create a content marketing strategy
  • How to implement your plan
  • How to measure your results
  • Examples of successful content marketing strategies
  • Q & A
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Content marketing is used to engage prospects and customers with important pieces of knowledge designed to help them and their business. Your goal with content marketing is to inform and engage. However, many companies do not know how to quantify the value of content marketing to upper management. What’s more, building, implementing and measuring a content marketing program also is a challenge – especially when marketing budgets are tight. During this webinar, Michael Hackmer will review all of these topics and provide detailed examples that you can use to create or enhance your own content marketing program.

If you have questions in advance of the webinar, please e-mail Michael Hackmer directly at: michaelhackmer@socialwebtactics.com

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HOW TO USE SEARCH ENGINE OPTIMIZATION (SEO) FOR LEAD GENERATION

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When:

December 2, 2015
From 1:00 pm to 2:00 pm Eastern / 10:00 am to 11 am Pacific

Where:

Click To Register

Speaker:

Michael J. Hackmer
Founder and Chief Digital Strategist, SWT
LinkedIn Profile – Let’s Connect!

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You will learn:

  • What is search engine optimization (SEO)
  • How can SEO be used for lead generation
  • How do you implement a SEO / lead generation plan
  • How can you measure your results
  • Examples of using SEO for lead generation
  • Q & A
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Search engine optimization or SEO is where you optimize your website to appear as high as possible in search engine results. The goal is to drive traffic to your website and start the process of engaging prospects and customers. SEO and paid search (search engine marketing or SEM) are key online marketing tactics that can be used by businesses to generate sales leads. During this webinar, Michael Hackmer will review how SEO can be used for lead generation, the steps your company will need to take and how to measure the results.

If you have questions in advance of the webinar, please e-mail Michael Hackmer directly at: michaelhackmer@socialwebtactics.com

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A GOVERNMENT CONTRACTOR’S GUIDE TO WEBINARS FOR LEAD GENERATION

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When:

December 9, 2015
From 1:00 pm to 2:00 pm Eastern / 10:00 am to 11 am Pacific

Where:

Click To Register

Speaker:

Michael J. Hackmer
Founder and Chief Digital Strategist, SWT
LinkedIn Profile – Let’s Connect!

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You will learn:

  • Why launch or expand your Webinar program
  • How are the best webinar providers (and what do they cost)
  • How do you identify topics and speakers that draw an audience (Examples to be provided)
  • Marketing your webinar / building the audience
  • Our guide to running a Webinar – from start to finish
  • What do when you’re done with an event
  • Q & A
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For the last decade, Webinars have been one of the most successful lead generation tools businesses can use. For government contractors looking to reach a government audience or a business audience for the purpose of building a team, Webinars need to be carefully crafted, well-executed and information-rich. Over their professional careers, the team at Social Web Tactics has conducted hundreds of Webinars. During this webinar, Michael Hackmer will review how your company can effectively use Webinars for lead generation.

If you have questions in advance of the webinar, please e-mail Michael Hackmer directly at: michaelhackmer@socialwebtactics.com

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