Uberfication: How The Local On-Demand Economy (LODE) Is Taking Shape, Pt 1

There is growing conversation about the local on-demand economy or what some are calling the “Uberfication” of our local and mobile services. This trend is not something unforeseen. The concept of localization, decentralized organizations and businesses, and greater personalization in the marketplace is something Alvin Toffer wrote about decades ago when he revealed his concept
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5 Ways Businesses Can Best Connect With Local Shoppers This Holiday Season

Image Of Woman Shopping Online
With retailers and businesses fully engaged in holiday sales, the recently previewed BIA/Kelsey Consumer Commerce Monitor reveals that local consumers are using a wide range of traditional and digital channels to engage with local businesses, with a majority (59.5%) of people surveyed having made an online purchase of local merchandise or services within the last
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BIA/Kelsey LinkedIn Roundup: SMB Digital Marketing Conference, Advertising Dollars And Online Reputation

CrackedIn - LinkedIn Group Summaries From Social Web Tactics
From the BIA/Kelsey LinkedIn group, there are some great updates and pieces of data around marketing, advertising spend, mobile local search and more. Here are some of the highlights: Leading In Local – SMB Digital Marketing Conference BIA/Kelsey’s SMB Digital Marketing conference takes place next week in Austin, TX, from Wednesday, September 11th through Friday,
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