Where to Find Content Marketing Inspiration
Tuesday, 14 February 2017
Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign
- Published in Content Marketing, Creativity
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Are You Ready for Content Marketing?
Tuesday, 31 January 2017
There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how
- Published in Content Marketing, Good Business
Avoid Being Boring. Good Content Marketing Starts With Asking Questions
Friday, 20 November 2015
In response the yesterday’s webinar, I’ve received some comments and read some posts that challenge content marketing or suggest that it may be waning in popularity. I do not mind the notion that we will stop talking about “content marketing,” because the reality is that content marketing is just another way to say “marketing.” I
- Published in Content Marketing, Digital Marketing Strategy (Article)
Webinar: Search and Success – How to Make Your Website, Content and SEO Pay Off
Wednesday, 05 November 2014
I am extremely honored to speak with Thorin McGee, Editor in Chief, Target Marketing magazine on Tuesday, November 11th at 2 pm Eastern. The topic is on how you can make your company’s website, content and SEO payoff. Click here to register for free. At the end of the day, it’s not enough to know
- Published in Webinar