Social Media Management Archives

Social Media Managers Need To Be Careful When Using Humor And Outline Engagement Scenarios For Management Approval Before They Happen

Monday, 16 January 2017 by Michael Hackmer

It all started with an innocent tweet from a Frederick County Public School (FCPS) student. The social media manager for the FCPS social media pages, Katie Nash, responded by tweeting: The tweet was popular. It received over 1,100 retweets, and over 1,400 “likes” in Twitter. The student who Ms. Nash engaged with online tweeted later