Industry analysts may have expected it. Social media gurus don’t seem surprised. But the announcement that Twitter is killing off Vine has sparked a great deal of surprise among Vine and Twitter users, and renewed discussion (especially in light of planned layoffs that will total 9% of its workforce) about why Twitter is failing. And
Companies often struggle with how to validate their social media efforts. What is needed is a comprehensive social media report that goes beyond “likes” and “account growth” and tells a story of how your social media activities are really performing. I am a big believer that all data should be able to tell a story. Most
It is great to see a campaign I was involved in from the start get launched. Back in August of 2015, I started pulling people together to plan out what K12 was going to do for National Bully Prevention month, which takes place in October. The prior year, the company had collected signatures from people who
Content marketing is not anything new, but its rise in use in B2C, B2B and B2G marketing efforts and its overall effectiveness have been gaining attention in the marketing departments in just about every company over the past couple of years. A recent survey from the Content Marketing Institute finds that 73 percent of B2B
Yesterday we covered a lot of ground on digital marketing trends in social media and content marketing, as well as how the U.S. government has been using (and will use once a spending bill is passed) social media to engage its constituents. I also covered some ways in which your company can engage the government
One of the most common realizations people have as we head into the holiday shopping season is that men are last-minute shoppers. Personally, I had never heard this before. But let’s assume for argument’s sake it is true. To tap into this trend, the concept of retailers holding a “Men’s Panic Party” a few weeks
On Wednesday, September 25th, from 2 to 4 pm Eastern time, Social Web Tactics will hold a very detailed Webinar on social media marketing for companies that are focused on B2B and B2G sales. The event is free of charge, and we will take questions leading up to the event, during the event and afterwards.
Businesses have a hard enough time developing successful social media strategies. The challenge facing government contractors, who are trying to connect and build relationships, without violating agency rules and protocols, is an even more daunting task. However, the opportunity to deliver valuable information to and engage online with key stakeholders in the government through social