Subway Halloween Commercial Lacks Enough Exaggeration. Too Focused on Women.
Sunday, 05 October 2014
George Carlin once said that you can joke about anything. What matters is where you create the exaggeration in the joke. Subway is learning first hand with its recent Halloween costume commercial that it missed the mark, and did not create the right kind of exaggeration to make it funny to enough people – mainly
- Published in Consumer Marketing, Retail, Target Audience (Article)
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