Clever Use of Social Media: Boston Museum of Fine Arts Wins Twitter #MuseumBowl Before #SB51
Sunday, 05 February 2017
by Michael Hackmer
When Super Bowl mania hits, it can really take over in ways that are fun, and unexpected. I was delighted to see the Boston Museum of Fine Art (@MFABoston) take on Atlanta’s High Museum of Art (@HighMuseumofArt) in #MuseumBowl. This contest has pitted the creativity of each museum’s social media team to make Super Bowl-themed posts using
- Published in Social Media
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It Is Killing Vine And Laying Off Staff. What Would Make Twitter Work?
Thursday, 27 October 2016
by Michael Hackmer
Industry analysts may have expected it. Social media gurus don’t seem surprised. But the announcement that Twitter is killing off Vine has sparked a great deal of surprise among Vine and Twitter users, and renewed discussion (especially in light of planned layoffs that will total 9% of its workforce) about why Twitter is failing. And
- Published in Social Media