How to Reach Your Target Audience and Build Effective Personas
Identifying your audience, creating a strategy to reach them, and building accurate buyer personas are critical to your business. Without knowing your audience, your organization cannot achieve its mission or goals. We perform the research necessary to locate your audience and create a plan for outreach and engagement.
What is a Target Audience?
Learn what a target audience is, how you can identify your audience, and how a "target audience" and customer or "buyer persona" are different.
Search engines are today's answer engines. They are designed to connect people with the information they are looking for. We can help you optimize your website, content and messaging to ensure you deliver what people need.
Top Marketing and Communication Challenges in 2021
Businesses, organizations and government agencies are facing new challenges reaching people and successfully communicating. In this report, Social Web Tactics examines some of the top challenges and you and your team can overcome them.
Every business, organization or government agency can be successful and fulfill their mission. But not everyone is positioned for success. We help by creating a winning strategy, identifying the technology that solves problems and meets your needs, and creating the right kinds of engagements.
We help define what comes next. Our team works to identify current and emerging trends and curate ideas to build smarter strategies for growth and success.
Smart marketing personalizes and automates communications so you can focus on higher-value actions. We can help you find the right technologies and solutions for your organization, get them implemented, and make sure they get used to their fullest potential.
Engaging with your audience should be better than getting hot, delicious pizza delivered by Santa Claus. Whether it is through email, media, print or social media, engagement is important to your brand and business growth. We provide management and innovative ideas to help get your audience engaged online.
Ever look at your marketing or communications campaigns and think, "I think we did that last year... And the 10 years before that."? Well, we are here to help you break out of dull and test some new ideas. In this guide, Social Web Tactics shares some successful outreach campaign ideas that you can adapt for your organization.
Knowledge is a powerful force. When combined with a total experience that educates, inspires, builds trust and makes an emotional connection - people are more likely to take action.
The core of creating knowledge and an experience is content. Content is not just information or written words - it is everything that makes up what we see online. Photos, illustrations, videos, colors, words and more are all forms of content.
With this in mind, we all know that content creation can be a time-consuming process, and one that over-loaded marketing professionals can come to dread. However, success of your digital and traditional marketing efforts often hinge on whether or not you are creating and curating compelling content that keeps your audience engaged and interested in who you are.
During this event, Michael Hackmer will explore many ways you get or create content for your business, organization or government agency. In the process, we will create a helpful resource list that you can use right away to start having an immediate impact on your marketing efforts. Hackmer also will take your content marketing questions.
Lead generation and sales are the name of the game for every business. And one of the best tactics any marketing and sales team can use is to create a Webinar.
However, the success of a Webinar for lead generation depends on a lot of factors.
During this Webinar, join Michael Hackmer as he gets into the essential elements of how you can create a successful Webinar for your business. He is going to talk about topic selection, audience, promotion, content, and more. And there will be time to answer your questions.
If you've been thinking about creating a Webinar, but were unsure about whether or not you could pull it off, or if you have a Webinar program that you want to improve, this event will be perfect for you.