Creating Customer / Buyer Personas

We all have bias. We also will project, at times, our thoughts and perspectives onto others.

However, to be successful at selling anything, you have to be able to relate to people and understand their needs, wants and capabilities.

Creating a customer or buyer persona can help you avoid projection and relate better to your prospect or customer.

What Is A Buyer or Customer Persona?

A buyer persona is a profile . Each persona is designed to represent a person you and your team will likely encounter as you market and sell a products and services. Each persona has slightly different characteristics that influence their decision-making and how they will likely interact with you and your team. The characteristics of each customer persona are based on both qualitative and quantitative data.

It is important to remember that this is not about creating a target audience. A Customer persona is about insights based on data that can help every person in your organization who has direct contact with the customer better understand their thinking, motivation, pain points and more. Each persona is unique, because every customer is a little unique.