Website Usability, Design, Testing
and Information Architecture

Website Usability and Design

Over 80% of adults say that website design and the appearance of marketing materials is important, and over 70% say they will choose a product or service of one company over all the competition solely based on design.

This is why we work with companies to either help them with design, or help manage their design projects with other vendors. We also use our extensive experience in search engine optimization and understanding customer journeys to ensure your navigation and website architecture is the best it can be.

The truth is: we live in a digital world. Everything we do is increasingly done online.

A majority of your prospective customers will have their first interaction with your company or organization when they visit your website. Where they proceed when your homepage appears before them, how they interact, and what impressions they generate all stem from the usability of your website.

Website Usability

How usable is your site?

What does a person see when they arrive?

How do they navigate?

Can they find information easily?

How satisfied are people when they come to your site?

And how satisfied are you?

All of these elements and more are part of usability. More and more companies are turning to web technologists with knowledge of SEO and content marketing to conduct successful usability testing and help maximize a website’s performance and sales potential.

Website Usability

Normally, usability testing should occur at the start of a project – before it launches. However, usability can be done at any point, and is a critical step in evaluating the overall effectiveness of a website. By analyzing data on how people flow through your site, we can start to map back to your goals and identify areas for improvement.

At Social Web Tactics, we are thorough in our website usability testing, looking at all aspects of a website including but not limited to navigation, RFI / online forms, landing pages, calls to action and more.

Wireframes

Wireframes are typically the first stage of a website design process. Our team can analyze your wireframes (website or mobile app), optimize them, and improve efficiency for the user.

Concepts / Visual Designs

Concepts (pre-wireframe) and visual designs (post-wireframe) are useful tools to help aid in the design of a website or mobile app. We employ our experts and independent users to evaluate the effectiveness, and provide recommendations that will produce greater success.

Existing Websites / Templates

Existing websites and templates are slightly more difficult to modify, because they are based on existing information architecture and may have limitations based on design and code. However, we can work through those challenges to improve site functionality.

Website Design and Information Architecture

Over 80% of adults say that website design and the appearance of marketing materials is important, and over 70% say they will choose a product or service over competitors based on design. This is why we work with companies to either help them with design, or help manage their design projects with other vendors.

We also use our extensive experience in search engine optimization and understanding customer journeys to ensure your navigation and website architecture is the best it can be.

Website Design (Wordpress)

We have a Wordpress development team that can design a website for your company or organization. We have done work for business in education, retail, manufacturing, government contracting, and other industries.

Website Project Management

Our team has 15 years of experience overseeing website redesign and new design projects. We have worked with third-party vendors on projects to help serve as a bridge between the company and its outside designers. We do this to ensure good branding and navigation.

Website Navigation and Architecture

Our extensive experience with search engine optimization and knowledge about how people use websites is an asset for companies interested in improving their website navigation and site architecture.

Web Technologists and Information Architects: Enhancing Website Performance

Our team understands the complexity of websites. We are fast-paced, results-focused and detail oriented to ensure that each engagement is done with the highest quality. Essentially, our goal is to evaluate your website’s performance and find ways to make improvements to ensure you are putting forth the best possible online presence.

Testing / Implementation

We can run an efficient testing program, monitor test performance and then implement changes based on results.

Site Organization and Record Keeping

We will help organize and structure landing pages and web assets, maintain a detailed testing history and tag/tracking records, as well as update content.

Monitor Performance To Ensure Data Integrity

We will work to ensure appropriate mapping of tags to KPIs, produce reports, monitor site up-time as well as any error message, and escalate challenges for resolution.

How Does Website Usability Testing Work?

In a very simple way, website usability involves several key areas of focus:

First, we need to identify what your goals and objectives are, and familiar with your overall business offerings.

Second, we get an idea of how your target audience is and build a profile of your typical website visitor.

Third, we pull together the areas you want tested and then assemble the right team to begin a review of your website.

During the testing phase, we meticulously capture the results and share details of the results, analysis and recommendations with you and your team as quickly as possible.

Is Usability Testing Expensive?

Website usability testing can be very expensive, especially if the site is complex, the brand is well known, and the scope of the project is large. For many small and mid-sized businesses however, usability testing does not need to be expensive or time-consuming. But it does need to be accurate.

Stop Losing Customers To A Poor User Experience

A website with poor usability is going to cost your company business. If you are interested in seeing just how affordable and valuable usability testing can be for your company, contact us today.

Social Web Tactics is a digital marketing and sales agency that has over 20 years of experience in website development projects - covering all phases from concept to coding, from design to delivery. We are ready and able to help your company develop and execute a successful strategy that leads to business growth.

Contact us today to discuss your business needs.